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YourStory’s Brands of New India Mega Summit is here!



Good Morning,

The first edition of YourStory‘s Brands of New India Mega Summit is finally here! 

One of the biggest and most in-depth conferences highlighting various aspects of the country’s D2C sector, the Brands of New India Mega Summit will bring together founders, emerging entrepreneurs, business heads, investors, ecosystem enablers, and more on a single platform.

The two-day virtual event, to be held on January 28-29, 2022, will host conversations with industry stalwarts to understand the factors that have helped D2C brands, their growth trajectory, current and future trends, and more.

Today, on Day 1 of the summit, Aman Gupta of boAt Lifestyle; Mensa Brands founder and CEO Ananth Narayanan; and Vineeta Singh, Founder and CEO of SUGAR Cosmetics, will share their thoughts on what it takes to build the ‘Great Indian D2C story’.

The day will also host insightful masterclasses from industry experts on the growth of India’s D2C ecosystem. While Jesse George of WebEngage will take a look at marketing, GupShup’s Gaurav Kachhawa will throw light on conversational commerce, and Razorpay’s Gaurav Dadhich and Devesh Gupta will tell how businesses can unlock their growth potential.

Here’s a look at some of the prominent entrepreneurs, business leaders, enablers, and changemakers from India’s D2C ecosystem who will be a part of action-packed sessions:

  • Ajith Pai, Chief Operating Officer, Delhivery
  • Harshil Mathur, Co-founder and CEO, Razorpay
  • Varun Alagh, CEO and Co-founder, Mamaearth
  • Bimal Kartheek Rebba, Co-founder, Trell
  • Nitin Agarwal, CEO, GlobalBees
  • Dipanjan Basu, Partner, Fireside Ventures
  • Gaurav Mangla, Co-founder and CEO, Pickrr
  • Chaitanya Ramalingegowda, Director and Co-founder, Wakefit
  • Akash Gehani, Co-founder, Instamojo
  • Shantanu Deshpande, Founder and CEO, Bombay Shaving Company, and many more!

To log in to our virtual event platform and experience Brands of New India Mega Summit, join here.

For a line-up of all the action-packed sessions at the mega summit, check out Brands of New India Mega Summit website.

The Interview: ScaleUp India Roundtable

In this episode of ScaleUp India Roundtable, direct-to-consumer (D2C) industry insiders reveal what it takes to run the business today. Speakers include Manish Chowdhary, Co-founder, WOW Skin Science; Bimal Rebba, COO and Co-founder, Trell; Bharati Balakrishnan, Country Head and Director, Shopify India; and Shobhit Mohan, VP – Marketing & Branding, PayU India.

In a conversation with Shradha Sharma of YourStory, panellists discuss the fundamentals of a D2C business and explore how functions such as marketing, logistics, and tech help understand the nuances of building a D2C brand, and how these brands can win the consumer market battle.

Editor’s Pick: App Friday

In the last two years, several folks have resorted to downloading calendar apps to plan day-to-day schedules. However, in-built calendars on the phone do not easily sync with all your email ids and are often still quite traditional in their features.

DigiCal Calendar syncs schedules from other calendars on different email ids. Released in 2012, the app has over five million downloads and a 4.2 rating on the Google Play Store. Read more.

Credit: YourStory

Startup Spotlight

Vocal for Lokal

Bengaluru-based hyperlocal social media startup Lokal began operations in 2018. Four years and a pandemic later, the platform has experimented with different use cases. Currently active in 180 districts, the app claims to be profitable in 40 locations and aims to operate in 500 districts by the end of 2022.

Has Lokal, which gained popularity mostly through word of mouth, cracked the regional language app space — a segment that has been elusive to several deep-pocketed players? Read more

Credit: YourStory Design

News & Updates

  • Ola Electric, the electric vehicle arm of Ola Cabs’ parent ANI Technologies, has announced setting up an engineering and design centre in Coventry, United Kingdom to create the next generation vehicles. For the facility, the company has earmarked an investment of $100 million over the next five years.
  • Cloud kitchen company Curefoods has announced a merger with Maverix, a Mumbai-based foodtech player. Following the merger, Curefoods has become the second-largest cloud kitchen player in India in terms of footprint, with the largest manufacturing capability in the fresh food space. 

Before you go, stay inspired with… 

Falguni Nayar, Founder, Nykaa

“Business is a rollercoaster ride, but one doesn’t have to get elated with successes, nor too low with failures or tough times.”

Falguni Nayar, Nykaa

Now get the Daily Capsule in your inbox. Subscribe to our newsletter today!

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Snowflake 101: 5 ways to build a secure data cloud 



Today, Snowflake is the favorite for all things data. The company started as a simple data warehouse platform a decade ago but has since evolved into an all-encompassing data cloud supporting a wide range of workloads, including that of a data lake

More than 6,000 enterprises currently trust Snowflake to handle their data workloads and produce insights and applications for business growth. They jointly have more than 250 petabytes of data on the data cloud, with more than 515 million data workloads running each day.

Now, when the scale is this big, cybersecurity concerns are bound to come across. Snowflake recognizes this and offers scalable security and access control features that ensure the highest levels of security for not only accounts and users but also the data they store. However, organizations can miss out on certain basics, leaving data clouds partially secure. 

Here are some quick tips to fill these gaps and build a secure enterprise data cloud.


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1. Make your connection secure

First of all, all organizations using Snowflake, regardless of size, should focus on using secured networks and SSL/TLS protocols to prevent network-level threats. According to Matt Vogt, VP for global solution architecture at Immuta, a good way to start would be connecting to Snowflake over a private IP address using cloud service providers’ private connectivity such as AWS PrivateLink or Azure Private Link. This will create private VPC endpoints that allow direct, secure connectivity between your AWS/Azure VPCs and the Snowflake VPC without traversing the public Internet. In addition to this, network access controls, such as IP filtering, can also be used for third-party integrations, further strengthening security.

2. Protect source data

While Snowflake offers multiple layers of protection – like time travel and fail-safe – for data that has already been ingested, these tools cannot help if the source data itself is missing, corrupted or compromised (like malicious encrypted for ransom) in any way. This kind of issue, as Clumio’s VP of product Chadd Kenney suggests, can only be addressed by adopting measures to protect the data when it is resident in an object storage repository such as Amazon S3 – before ingest. Further, to protect against logical deletes, it is advisable to maintain continuous, immutable, and preferably air-gapped backups that are instantly recoverable into Snowpipe.

3. Consider SCIM with multi-factor authentication

Enterprises should use SCIM (system for cross-domain identity management) to help facilitate automated provisioning and management of user identities and groups (i.e. roles used for authorizing access to objects like tables, views, and functions) in Snowflake. This makes user data more secure and simplifies the user experience by reducing the role of local system accounts. Plus, by using SCIM where possible, enterprises will also get the option to configure SCIM providers to synchronize users and roles with active directory users and groups.

On top of this, enterprises also should use multi-factor authentication to set up an additional layer of security. Depending on the interface used, such as client applications using drivers, Snowflake UI, or Snowpipe, the platform can support multiple authentication methods, including username/password, OAuth, keypair, external browser, federated authentication using SAML and Okta native authentication. If there’s support for multiple methods, the company recommends giving top preference to OAuth (either snowflake OAuth or external OAuth) followed by external browser authentication and Okta native authentication and key pair authentication.

4. Column-level access control

Organizations should use Snowflake’s dynamic data masking and external tokenization capabilities to restrict certain users’ access to sensitive information in certain columns. For instance, dynamic data masking, which can dynamically obfuscate column data based on who’s querying it, can be used to restrict the visibility of columns based on the user’s country, like a U.S. employee can only view the U.S. order data, while French employees can only view order data from France.

Both features are pretty effective, but they use masking policies to work. To make the most of it, organizations should first determine whether they want to centralize masking policy management or decentralize it to individual database-owning teams, depending on their needs. Plus, they would also have to use invoker_role() in policy conditions to enable unauthorized users to view aggregate data on protected columns while keeping individual data hidden.

5. Implement a unified audit model

Finally, organizations should not forget to implement a unified audit model to ensure transparency of the policies being implemented. This will help them actively monitor policy changes, like who created what policy that granted user X or group Y access to certain data, and is as critical as monitoring query and data access patterns. 

To view account usage patterns, use system-defined, read-only shared database named SNOWFLAKE. It has a schema named ACCOUNT_USAGE containing views that provide access to one year of audit logs.

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WhatsApp rolls out new ‘Message Yourself’ feature globally • TechCrunch



To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.

We’re joining the Cyber Monday fun with 25% off annual subscriptions to TechCrunch+ content and analysis starting today until Wednesday, November 30. Plus, today only, get 50% off tickets to discover the vast unknown and attend TechCrunch Sessions: Space in Los Angeles!

Okay, we haven’t done a newsletter since Wednesday, and while the U.S. team was chillin’ like villains, the rest of the team was hard at work, so here’s some of the highlights from the last half-week of TechCrunchy goodness! — Christine and Haje

The TechCrunch Top 3

  • Talking to yourself just went digital: Instead of having that internal monologue stay in your head, now you can play out all of your thoughts to yourself in WhatsApp, Jagmeet writes. The messaging platform began rolling out an easier way to talk to yourself today after completing beta testing.
  • Great Wall of porn: That’s how Rita and Catherine describe the bot surge in China that is making it difficult to get any legitimate Twitter search results when trying to find out something about Chinese cities. Why, you ask? Rita writes that “the surge in such bot content coincides with an unprecedented wave of (COVID) protests that have swept across major Chinese cities and universities over the weekend.”
  • Your calendar, only more productive: Get ready for your calendar to be more than just a place to record things you have to do that day. Romain writes about Amie, a startup that grabbed $7 million to link your unscheduled to-do list with your calendar. The app also enables users to be social with coworkers.

Startups and VC

Dubai-based mass transit and shared mobility services provider SWVL has carried out its second round of layoffs, affecting 50% of its remaining headcount, Tage reports. The news is coming six months after SWVL laid off 32% (over 400 employees) of its workforce in a “portfolio optimization program” effort geared toward achieving positive cash flow next year.

There’s a couple of new funds in town, too! Harri reports that Early Light Ventures plots a second, $15 million fund for software ‘underdogs,’ while Mike writes that BackingMinds raises a new €50 million fund to fund normally overlooked entrepreneurs. He also writes about Pact, an all-women led VC for mission-driven startups, backed by Anne Hathaway.

And we have five more for you:

Lessons for raising $10M without giving up a board seat

Blackboard showing soccer strategy

Image Credits: Ihor Reshetniak (opens in a new window) / Getty Images

Over the last two years, intelligent calendar platform raised $10 million “using a more incremental approach,” writes co-founder Henry Shapiro.

“We’ve done all this without giving up a single board seat, and Reclaim employees continue to own over two-thirds of the company’s equity,” rejecting conventional wisdom that founders should “raise as much as you can as fast as you can.”

In a TC+ post, Shapiro reviews the process they used to identify follow-on investors, shares the email template used to pitch the SAFE, and explains why “a larger cap table means more founder control.”

Three more from the TC+ team:

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Big Tech Inc.

Amazon’s recent cost-cutting measures seem to be affecting more than just its delivery business. Manish writes that the company is shutting down its wholesale distribution business, called Amazon Distribution, in India. Amazon had started this unit to help neighborhood stores secure inventory. The company didn’t say why it was closing this particular business down, but Manish notes that this is the third such Amazon unit to be shuttered in India.

Meanwhile, Natasha L reports that Meta has gotten itself into trouble again with the European Union’s General Data Protection Regulation (aka, the agency that regulates data protection). Facebook’s parent company is being hit with $275 million in penalties for what the agency said was breaches in data protection that resulted in some 530 million users’ personal information being leaked.

Now enjoy six more:

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French Court Says Man Was Wrongfully Fired For Not Being ‘Fun’



You can’t be fired because a company doesn’t think you’re “fun” enough.

Frédéric Soltan I Getty Images

The Court of Cassation in Paris.

At least, that’s according to France’s highest court, The Court of Cassation, which ruled earlier this month that a man who was fired for not wanting to participate in certain company activities billed as part of their “fun” culture was wrongfully terminated, according to The Washington Post.

The man’s legal team said their client wasn’t seen as “fun” because he refused to engage in corporate events with large amounts of drinking. The man also claimed a work culture where people did activities such as miming sexual acts, sharing beds with other employees at work events, and giving people uncouth nicknames, per the outlet.

A Google translation of the court documents characterized these acts as “practices advocated by the associates linking promiscuity, bullying, and incitement to various excesses.”

The decision says the man was fired in March 2015 for not embracing the company’s “fun” culture (calling it “professional incompetence,”) as well as being more rigid of personality, the documents claim.

The company in question is Cubik Partners, a management consulting firm. It did not respond immediately to a request for comment.

France is known for its pro-employee labor laws and well-known jokes about how it’s impossible to get fired there. That is also generally true for other countries in Europe, including Ireland, where Elon Musk’s Twitter has already faced a temporary injunction for firing an executive based there.

In this case, the court ruled that firing an employee for not doing the activities in question constituted a violation of “his freedom of expression,” and that it is a “fundamental freedom” to not engage in some sort of social activity.

The fired employee had asked for over $400,000 USD, which the Paris Court of Appeals rejected last year. This ruling turned over that court’s rejection in part, ordered the company to give the former employee $3,000 euros, and said it would look at his demand for damages at some point in the future, per Insider.

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