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YourStory announces founding cohort of Elevate, aims to mentor future women leaders



Elevate, a private community for emerging women leaders, has announced its founding cohort with 17 aspiring women leaders from Flipkart,  Amazon, Microsoft, Klub, Dealshare, and other companies.

The programme aims to connect the cohort of high-performing mid-career women with CXOs across the startup ecosystem to accelerate their path to leadership roles in two to five years.

Elevate announced its launch at YourStory’s Techsparks 2021 in October, and rolled out its mentor lineup for the founding cohort. The mentors for the first cohort include Kabeer Biswas, Co-founder and CEO, Dunzo; Radhika Ghai, Founder, Kindlelife; Manish Chowdhary, Founder and CEO, WOW Skincare,; Ankiti Bose, Founder of Zilingo; Aditya Ghosh, Board Member at OYO  and Fabindia; Varun Khaitan, Co-founder of Urban Company; Shradha Sharma, Founder of YourStory; and Priya Mohan, investor with Venture Highway.

Elevate is designed with a personalised mentorship path to ensure more women get to leadership roles, and stay there. The team had conversations with 100 + women leaders to select the members, all filled with the desire and ambition to make a difference. 

The first cohort has 17 women leaders, and is built on “personalised mentorship and authentic connections”. 

All cohort members will be matched with a mentor, who will guide them over the next three months. The members would have the chance to listen to leaders deliberate on broad topics in townhalls along with exclusive micro session series. 

Here are the 17 women who made it to Elevate’s founding cohort :

Geeta Bansal:  She is an alumnus of BITS Pilani and currently works as a Program Manager at Microsoft. 

Her superpower: Product Management

Kavita Bankapur: An alumnus of IIM Bangalore and VJTI Mumbai, Kavita works as Director of Marketing in Dealshare, a social ecommerce startup. 

Her superpower: Marketing & consumer internet 

Kanupriya Garg: An alumnus of ABV IIIT, she currently works as a Product Manager at Amazon. She brings with her a decade of experience in Business Intelligence and Data Infrastructure. 

Her superpower: Data Infrastructure, Business Intelligence, and Product

Aditi Gupta: She is an alumnus of IIT Roorkee and currently works as Senior Manager in the Competitive Intelligence Division of Swiggy.

Her superpower: Business Analytics

Diksha Ahi: She is an alumnus of Punjab University and currently works as a Project Manager in Vedantu. 

Her superpower: Project Management

Nansi Mishra: She is an alumnus of Delhi University and is a Co-Founder of 100x Entrepreneur. 

Her superpower: Community Building

Prerna Sharma: She is an alumnus of Delhi University and currently working on Investment and Risk Management at Stack Finance.

Her superpower: Private Equity and Retail Investment

Priyanka Ratnaparkhi: An alumnus of JBIMS Mumbai & VJTI Mumbai, she is Co-Founder and Chief Strategy Officer at Tradegully. She has also served as CFO for Travisca, acquired by JP Morgan & Chase.  

Her superpower: Financial Consulting, B2B Lending, and 0 to 1 journey of a startup 

Rachitta Juneja: She is an alumnus of JIMS Delhi and National School of Drama and is currently the Founder of Whide. Previously, she built Letstrack, a GPS security company.

Her superpower: Marketing and Brand Management

Riddhi Vyas: An alumnus of Michigan Technology University and Weatherhead School of Management Case Western Reserve University. An early-stage investor in Khatabook and BluSmart, she brings with her a decade of experience in the healthtech industry. 

Her superpower: Healthtech and Angel Investing 

Shaista Hussain: She is an alumnus of BITS Pilani and currently works as a Product Manager at ShareChat. She has rich experience in Analytics, being part of the OYO’s Strategy Team earlier. 

Her superpower: Product Management and Business Analytics

Sheetal Singh: An alumnus of Takshila Institution and NMIMS Mumbai, she is currently Director of Communication at Flipkart. She was earlier Head of Marketing at Micromax. 

Her superpower: Brand & PR Management 

Sudipta Ghosh: She is an alumnus of the Institute of Chartered Accountants of India and currently a Vice President at Citibank. She brings with her more than a decade of experience in the Commercial Lending Space Industry. 

Her superpower: Commercial Lending in the SME space 


Sukanya Iyer: She is an alumnus of Delhi University and is currently working in the Founder’s Office at Klub. 

Her superpower: Strategic Partnerships

Supriya Barad: An alumni of St Joseph College of Commerce, Bangalore, she is Associate Vice President of LetsVenture. She has in-depth knowledge of private equity due to her Goldman Sachs experience. 

Her superpower: Client Management and Fundraising 

Maulshree Kalotbia: She is an alumni of ISB Hyderabad and St Xavier’s College, and currently Founder and Storyteller of the Prithvi Theater. She was earlier Strategy Planning Director, Ogilvy. 

Her superpower: Storytelling and Advertising

Priyanka Serrao: She currently works as a Senior Manager, Corporate Affairs & External Communication, at Flipkart. She brings with her years of experience in PR & Communication at leading agencies like Edelman. 

Her superpower: PR and Communication

As we plan for cohort two of Elevate, we’d love to hear more from women professionals on where we can add value to their professional journey to accelerate their path to leadership.

To share your thoughts and register your interest in future programmes, please click here.  We are listening and look forward to hearing from you.

Edited by Teja Lele Desai

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Here’s how technology and innovation are driving the growth of Arista Vault, India’s first smart luggage brand



It was a crisp winter evening in October 2017 when Purvi Roy, an ace designer who studied at Nuova Accademia di Belle Arti in Milan, presented her high fashion fall winter collection – Warriors Alley- at India Runway Week. The collection was powerful and the show was a great success. At the after-party, she crossed paths with Colonel Krishan Kumar Singh and finance expert Atul Gupta.

After a brief conversation with Purvi, the Colonel suggested that maybe it was time for her to do something for the regular masses which would serve a larger purpose. They began brainstorming and after much deliberation, hard work, and perseverance Arista Vault was born.

Arista Vault is an innovative tech company creating concept-based products to make human life easy, simple, and safe. The company is headquartered in Delhi with offices in Gurugram, Bengaluru, Kolkata and Goa. One of their first offerings was a smart wallet with inbuilt anti-theft and anti-loss features, that would keep your most valuable belongings safe and protected while travelling.

“Arista is a Sanskrit word that means ‘unhurt’ or safest, and vault is a safe. We particularly chose a Sanskrit word for the name because while we go global it will always depict the roots which are Indian; so Arista Vault is a proud Made in India brand,” reveals Purvi.

As a D2C brand, it is also India’s first smart luggage company having filed six patents with one of them being an internationally published patent. The company is the perfect amalgamation of indigenous technology and in-house design that attempts to make customers feel the luxury as well as the safety of carrying a smart wallet.

Backed by Purvi’s years of knowledge and experience as a designer, the wallet while being the best at technology also has the slimmest silhouette which gives it a very luxurious look, making it a great gifting product. Purvi always wanted to make sure that the aesthetics of the product felt opulent, hence it has a jewel packaging with a matte-finished box.

The logo which is a power button inside a hexagon has a touch of gold to it, symbolic of a sense of pride and luxury. So you have a plush feeling when you own an Arista Vault smart wallet along with complete security of your wallet and its belongings.

Making traveller’s life hassle-free

If you had a penny for every time your heart skipped a beat while you frantically searched your pockets thinking you had lost your wallet, you’d probably beat Elon Musk’s wealth!

While that is a far-fetched reality, safeguarding your wallet is not. Arista’s Smart Wallet, with its many features, offers customers the relief to travel hassle-free even in crowded areas like trains and buses. The wallet has a power button which when pressed activates its features.


Its main USP is the anti-loss and anti-theft features. It comes with an abundance of technologies such as an anti-theft alarm, built-in power bank, two-way tracker, remote selfie feature, RFID protection. The wallet also has a 20-meter separation alarm with two-way connectivity to your mobile phone. This way the phone can ring the wallet and vice versa. This feature especially comes in handy if your phone is either lost or stolen.

To enable such a high level of technology in a product as simple as a wallet would mean a dedicated amount of research and development.

“We are backed by the Ministry of Electronics and Information Technology and were incubated at the Electropreneur park and IIITD. We work in two world-class labs – Power lab and Fab Lab, which have state-of-the-art technology where the design, research, and technology integration are done. We also have a dedicated tannery and product design manufacturing unit where the integration of technology is done into the product after three layers of quality control,” Purvi says.

Along with technology and design, the co-founders were clear on maintaining the highest level of safety for the smart wallets. Hence all wallets are ISO certified with their privacy policy in compliance with the IT Act of the Government. As of the last quarter of this year, 6,000 smart wallets were sold amounting to Rs 2.6 crore.

Challenges along the way

It’s the trailblazing technology that makes the smart wallets of Arista Vault stand out. But this technology was not easy to develop. Purvi says that it took over a year of R&D to develop a prototype finally, but by this time all the seed fund had been exhausted.

“We knew we had a great product but for further research, innovation and product marketing more capital was needed. So all the three founders decided to put their savings and I supported the company with the earnings of my fashion venture that had initially incubated Arista Vault,” Purvi adds.

The company ran a pilot of their wallets on Amazon Launchpad and those were all sold out within three days. They used all the feedback received to further improve the product. The turning point in their entrepreneurial journey came in 2019 when the company got funding and support from the Ministry of Electronics & Information Technology under Electronics System Design & Manufacturing (ESDM), with Software Technology Parks of India (STPI) & Electropreneur Park.

Using this support, Arista Vault was able to scale their venture sustainably to build world-class smart wallets that eventually got them recognition from Amazon with the Viewer’s Choice award as an Emerging Brand in 2019. In 2021, the company received the prestigious Star award for Most Innovative Brand Year. They were also able to enter the international market by exporting their products to Germany, Chile, Dubai, and other gulf countries and finally to the USA.

This year the company achieved a major milestone in its journey when it became one of the few smart luggage brands in India to raise funding from Germany-based MainStage Angel Network and UK-based Pontaq VC.

Establishing itself in a new segment

Purvi says that while the funding was a great boost both financially and morally, the true journey of the company has begun now. The capital raised is being used to scale the business and establish itself as a market leader in a fairly new segment of smart luggage.

To do this, the company has grown its distribution model and channel partners to cover various cities across the country where Arista Vault products are being sold in a brick-and-mortar model. They have forged partnerships with relevant stakeholders like the Goa government to enter the travel and tourism sector as well, with their smart products.

In October when Prime Minister Narendra Modi launched 5G services in India, Arista Vault was one of the few tech companies to exhibit their smart products. They are also coming up with a series of 5G-implemented products.


Going ahead, the company wishes to build a strong presence in the smart luggage market in a B2B model. For that, they recently launched their Switch2Smart range which has a variety of smart business bags, business trolleys, laptop bags and file holders. These bags have features like GPS live and lost location which makes it almost impossible for them to be lost or stolen. They also have other features like smart charging for mobile phones, geofencing and anti-skimming.

“Nowadays from our homes to watches, everything is smart. So why should our bags be left behind? The Switch2Smart range of Arista Vault will give travellers the luxury to be free and not worry about their luggage,” Purvi says. The company has already started generating sales with B2B orders displayed in DIW 2022 Gift Expo.

In FY 2020-2021, the company generated revenue of Rs 3.59 crore and now they are well on their way to achieving Rs 12-15 crore in this financial year showing more than 4X growth in business.

Along with the sales generated on Amazon, Flipkart and their own website, this festive season Arista Vault also got into corporate gifting for occasions like Diwali and has completed bulk orders from companies such as Bharati Cement, Mitsubishi, etc. They also recently started with in the US and UAE.

“Going forward, both B2B and B2C have their specific areas to serve. Our products are innovative and new and require consumer awareness which is possible primarily through B2C. However at a certain level to reach a wider audience, B2B is a preferred mode of business,” Purvi adds.

Arista Vault aims to establish itself as a market leader in the smart luggage category by bringing revolutionary technology to wallets, business bags, travel backpacks and much more. In the coming year, they wish to strengthen their brand presence in India as well as abroad by launching another 15 product categories worldwide.

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Elon Musk Reveals Twitter Will Soon Release a New Feature



Elon Musk continues to reach out directly to Twitter users to get feedback on his newly acquired platform.

In a tweet earlier today, the billionaire/Chief Twit turned his focus on lurkers who consume the content but don’t contribute. He politely encouraged these so-called ‘doom scrollers’ to get involved.

“I meet so many people who read twitter every day but almost never tweet,” he wrote. “If I may beg your indulgence, please add your voice to the public dialogue!”

Musk has reason to be concerned. According to a study done in 2021, around 25% of Twitter users in the U.S. produce around 97% of all tweets.

His plea to be more active on the platform received nearly 85,000 responses, but he honed in on one in particular from a Twitter user named Rocket_Medic who, perhaps channeling hundreds of thousands of others in the Twitterverse, wrote:

“I reply a lot…no one reads my tweets.”

Musk then asked Rocket_Medic if he was aware of Twitter Analytics, which can be surfaced by clicking on the graph icon at the bottom right of all users’ tweets. The feature lets you know how many times people have seen, Retweeted, liked, and replied to each tweet.

Musk told Medic that he shouldn’t be bothered by the low reply rate since that’s not the metric that really matters. “Those who read tweets outnumber those who reply/retweet/like tweets by over 1000%,” Musk wrote.

At this point, Musk revealed an upcoming feature that had not yet been discussed publicly.

Twitter will soon start displaying tweet reach metrics up-front on all tweets, just like they do for video views.

The reaction to Musk’s announcement seemed mostly positive, with over 15,000 likes. But one user was not convinced.

@JamieHutchens4 replied:

“My Tweets get zero reactions. I think that’s the case with most people. No reactions give a feeling of being unimportant. Avoiding that feeling is likely why lots do not tweet. Most probably don’t even realize that is why they aren’t Tweeting.”

To which Musk replied: “How many views do your tweets get?”

At press time, @JamieHutchens4 still had yet to respond to Musk’s question.

Ironically, his tweet has been liked over 10,000 times, with nearly 800 replies.

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CEO of Amazon Says Platform Won’t Stop Selling Anti-semitic Film From Kyrie Irving Tweet



Opinions expressed by Entrepreneur contributors are their own.

On Wednesday, Amazon CEO Andy Jassy said the company would not be removing the antisemitic film Hebrews to Negroes: Wake Up Black America from its streaming service. Jewish groups such as the Anti-Defamation League (ADL) have prodded Amazon to take down the film because it contains antisemitic tropes and allegations that, throughout history, Jews have conspired to oppress Black people.

Michael M. Santiago | Getty Images

The video first received widespread attention near the end of October after Brooklyn Nets guard Kyrie Irving shared a link to it on Twitter.

Speaking at the New York Times DealBook Summit, Jassy — who is Jewish — said Amazon should allow access to controversial viewpoints. He continued: “As a retailer of content to hundreds of millions of customers with a lot of different viewpoints, we have to allow access to those viewpoints, even if they are objectionable — objectionable and they differ from our particular viewpoints.”

Jassy added that Amazon must be consistent with its policies and take care not to censor content. If the media “actively incites or promotes violence,” Jassy said, “or teaches people to do things like pedophilia,” the decision to take it down is “more straightforward.”

Amazon has “very expansive customer reviews,” according to Jassy, and where any kind of media receiving considerable public attention are concerned, “customers do a good job of warning other people.” According to the Times, Amazon has indicated that it is considering adding a disclaimer to Wake Up, but Jassy also expressed confidence in customer reviews playing a role in how the video is perceived.

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