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Why Self-Leadership is Essential to Your Success

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Opinions expressed by Entrepreneur contributors are their own.

It’s too bad that we don’t come with an operator’s manual when we are born. If we did, it would be a lot easier to make better decisions, own our mistakes, be candid with ourselves and others, and show up as optimal versions of ourselves—essentially, to lead ourselves to success in our relationships and careers. The irony is, we struggle to be our best while simultaneously hoping to lead others to become theirs. But our businesses and our personal lives depend on us being qualified self-leaders before anything else. 

What is a self-leader?

Being a self-leader implies owning and dissecting the stories you tell yourself. In today’s hyper-social world, it can be very easy to craft a version of ourselves that isn’t true. We can do this to promote positivity, but if we are not truly positive people, acting on our positive belief systems, this conflict will eat away at us, and our businesses and relationships will suffer. The fix for this is self-awareness, which is essentially self-management. How we consciously choose to be heard or to give and receive feedback, is the first step toward excelling at self-leadership. 

Why self-leadership is important

When we are proactive and thoughtful, the toxicity that can erode relationships, undermine teamwork, and damage company culture is eradicated. The modeling of effective communication, which begins with our personal reflection on our business goals, interpersonal desires, and past and ongoing failures and successes, leads to a culture of that same communication and the fostering of successful problem-solving initiatives that are integral to growth. 

Just as it’s impossible to lead others successfully if you aren’t leading yourself in that direction first, your executives must be equally strong self-leaders if they wish to lead their teams to similar successes. It is easy to see how self-leadership through the chain of command becomes integral to an organization’s success. When self-leadership spreads to entry-level positions, whether in your business or simply in the case of your five-year-old picking up those same habits at home, everyone involved reaches their potential at a greater pace, and the organization, whether in business or family, inevitably thrives. 

Related: 6 Ways Self-Leadership Can Help You Take Control of Your Life

Ways to cultivate self-leadership 

Be self-aware, humble, and engaged. Practice self-reflection to assess how you contributed to a situation, and commit to responding with your best self. Understand how you affect your peers and the teams’ shared outcomes. Your attitude and effort matter.

Be responsible for cultural understanding. Every team member should know how they support the company’s mission, so take responsibility for how you contribute to that. Be curious and ask questions, as this fuels inclusivity, proactivity, and creativity.

Take initiative. Don’t wait to be told what to do or expect other people to solve problems for you. Raise your hand and volunteer. Make suggestions for improvement. Never settle for mediocrity.

Be accountable. Own your attitude, effort, and mistakes. Avoid complaining and blaming; instead, ask yourself what you can do to make things better. 

Keep it real. Provide direct, timely, and caring feedback in order to help others be their best. Ask others to return the favor.

Be brave. Share your ideas, support each other, and ask for help when you need it. Be okay with failing, recognizing that we are all learning more about how to succeed every day.

Take care of yourself. Nobody knows you better than you. Take responsibility for your health, happiness, and attitude. Have honest conversations with your manager about your overall well-being. Remember that self-care is a discipline, not a luxury.

The very best leaders lead by example. They know that self-leadership is essential to success. When you understand who you are and take responsibility for how you show up, you’ll make better decisions and build stronger relationships. People are more likely to respect and trust you and will be inspired to follow your lead. 

Related: 8 Self-care Tips from Wildly Successful Entrepreneurs 

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Down rounds are still rare by historical standards • TechCrunch

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If you thought that the recent venture capital market was tough, let me tell you about 2016, 2017, 2018, 2019 and 2020.

With the first week of December under our belts, we’re not too far away from the end of the year. And that means that 2022’s venture capital story has largely been written. It’s not a single narrative; instead, this year started on a high, with momentum from the monstrous 2021 funding period persisting into the new year. From that point, we’ve seen a slowdown accelerate into what some consider a downturn.


The Exchange explores startups, markets and money.

Read it every morning on TechCrunch+ or get The Exchange newsletter every Saturday.


Startups raised lots of capital this year. Less, yes, than last year, but more than in nearly any year in recent memory. It’s still a good time to build a tech upstart.

Does that perspective feel too sunny when we hear so much doom and gloom on Twitter regarding startup prospects in a more conservative investing climate?

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This Doggy DNA Test Ships Free for the Holidays

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Every pet owner wants the best for their animal sidekick. They want to spend as much time as possible with them, even at the office. But being the best dog owner you can be isn’t all about just being present. It helps to understand your dog on a genotypic as well as phenotypic level. That’s one reason why doggy DNA tests have become so popular.



DNA My Dog

If you’re wondering what to get for your pooch this holiday season, look no further than the DNA My Dog Breed Identification Test. If you order by December 8, you’ll get free shipping, but that date is coming up fast so don’t delay.

This simple, painless kit requires just a swab of your dog’s cheek to get a detailed report delivered in two weeks or less. That report includes a custom photo certificate of the breed breakdown found in your dog’s genetic breed composition, a percentage breakdown of the levels found in your dog’s DNA, and a report on the dominant breeds, personality traits, and health concerns that your dog may be genetically predisposed to. All of that information will help you be a better friend to your dog, making smarter decisions about food, training, and healthcare.

The DNA My Dog Kit was awarded at the 2020 GHO Biotechnology Awards and user Bonnie H. writes, “I loved this experience!!! The kit came immediately with great instructions. The results came exactly when promised. When I couldn’t open the attachment with the results, I emailed my concern and got instant help! To find out his DNA has been the coolest experience!”

Lock in free shipping on a unique gift for your dog by December 8. Grab the DNA My Dog Breed Identification Test on sale for 24% off $79 at just $59.99 now.

Prices subject to change.

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Howie Mandel gets a digital twin from DeepBrain AI

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Howie Mandel is stepping into the metaverse. DeepBrain AI has created a pretty realistic AI version of comedian and actor Mandel.

Deepbrain AI, based in South Korea and Palo Alto, California, calls its creation “AI Howie,” and it’s an interactive virtual human and digital twin for immersive and personalized fan experiences. AI Howie mentions VentureBeat and talks to me in the attached videos.

Unlike the “deepfakes” of Tom Cruise and other actors, the real Howie Mandel cooperated with DeepBrain AI to create the virtual human AI replica of the famous comedian, actor, host, and technology enthusiast. We used “virtual Paris” AI character at our recent MetaBeat event in San Francisco.

“I am equally thrilled, excited, and terrified to finally have the ability of showing up and doing things without going anywhere or doing anything,” said Mandel, in a statement. “Thank you, DeepBrain.”

DeepBrain AI applies deep learning technology to create hyper-realistic virtual humans through its AI Studios and the AI Human platforms. These virtual humans are digital twins of the real person, with the same appearance, voice, gestures, and subtle mannerisms. The AI Studios platform enables script-to-video software that synthesizes dynamic video content in seconds, producing the quickest and most
realistic AI-generated videos. The script-to-video editor makes it easy for customers to select a model and then make it say something based on a script. Within a minute or so the video is made.

This is a powerful communication and marketing tool for celebrities, professional athletes, news anchors, and even politicians. Before working with Howie Mandel, the DeepBrain AI team created digital twins of Premier League soccer superstar Son Heung-Min, multiple news anchors across Asia, and South Korean president Yoon Suk-yeol.

Joe Murphy, business development manager for DeepBrain AI, said in an interview with VentureBeat that the virtual Howie is a conversational model that you pepper with questions. DeepBrain AI designs and develops these virtual humans for the purpose of creating digital twins (like Howie Mandel), digital people, and avatars.

It takes about four weeks of machine learning work to create a Howie Mandel digital twin.

“We create models of real people,” Murphy said. “We also have completely synthetic virtual humans. That is what we’ll call digital people. And then avatars are just the basic Roblox type of avatars. But where our technology comes in with the digital twins is we go through a deep learning process to clone the person’s voice, their mannerisms, their face, the way their eyes move, the way their lips move.”

He added, “So we create what we call the digital twin of the real person with all the uniqueness of that person. Our mission is to use this technology that we’ve developed throughout Asia and bring it to America.”

In addition to the script-to-video capabilities, the company provides fully conversational experiences with its AI Human software. The AI Human solution enables fans to interact and engage with AI Howie by simply asking questions. For example, when asked, “What was your favorite act on AGT this season?” the AI Howie model responds in real-time to support interactive, fun, and engaging fan experiences.

AI Humans are available within mobile apps, web browsers, or voice-activated kiosks.

“Our vision is to humanize digital experiences and empower creative teams to generate immersive content at scale,” said Eric Jang, DeepBrain AI CEO. “Working with Howie Mandel was a fun experience, and we are excited to see how the AI Howie collaboration will connect with his fans worldwide.”

DeepBrain AI, (formerly Moneybrain), a conversational AI startup based in Seoul, South Korea, has raised $44 million in a series B round led by Korea Development Bank at a post-money valuation of $180 million. The company started in 2016 and it has raised $54 million to date. The company has 130 employees.

The AI is being used for AI news anchors in South Korea and China at four different television networks. The networks flag that the anchor is an AI avatar so that no one gets confused.

The real Howie Mandel spent about a day shooting video with DeepBrain AI.

While multiple companies are working on virtual humans, DeepBrain AI’s avatars are hyperrealistic. One of Asia’s largest insurance companies is also using it, as is a “brand ambassador” for a soccer team.

“When we worked with Howie Mandel, we went down to his studio in Los Angeles, we provided a script, and fed our training data into our neural network,” Murphy said.

It took about a day to do a video shoot with Mandel and about three to four weeks of machine learning time on the computers to generate the first AI model.

Back in January, DeepBrain AI opened its office in Palo Alto, California, and it is talking to partners in Silicon Valley and the rest of the U.S. Over time, Murphy said that the hope is to create AI avatars in realistic 3D for the metaverse. In South Korea, kiosks are appearing in places like banks with both 2D avatars and 3D avatars.

Over time, Murphy said the avatars have gotten better at mannerisms, lip sync, and subtle gestures. The speed of real-time responses in conversations has also gotten faster. The company is talking about doing more with game companies and major brands.

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