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Velocity is addressing financing challenges with its revenue-based financing model



Taking loans to finance a company can turn out to be a tricky task for any entrepreneur, as fixed EMI obligations can have a major impact on the cash flow positions of the company. Especially for online brands where seasonality and uncertainty are inherent nature of the business, revenue-based financing has come as a lifesaver.

Revenue-based financing constitutes a process where businesses have to pay a fixed percentage of their revenue as the repayment of financing loans. It stays flexible through the course of the repayment process and doesn’t include any hidden costs, and gives entrepreneurs more control of their business compared to traditional financing sources like banks and venture capital.

Velocity is one such brand that offers revenue-based financing options for D2C brands and e-commerce businesses. Founded by IIT Bombay alumni Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop in 2020, the brand is India’s largest revenue-based financing platform that offers non-dilutive and collateral-free growth capital.

Genesis of a financing platform

All the co-founders of the company have the experience of working at reputed organisations like McKinsey and Acko Insurance. Abhiroop has been the 2nd time founder and former McKinsey manager who has experience in financial services and tech startups.

Atul, on the other hand, is an experienced operator with an eye for tech enablement and automation. He has the experience of leading a multi-tier team at Acko Insurance to manage operations and customer experience. Saurav is the technical architect of the team and is experienced in managing tech teams and building scalable platforms.

Atul says that from the co-founders’ collective experience, they figured out that even though a lot of companies exist in the lending and fintech business, the majority of them offer only a fixed EMI product. Before starting Velocity, they tried their hand at another app-based home service startup called Taskbob, where they acquired customers digitally.

“We were burning a lot of equity capital for our working capital usages. That is where we figured out that using equity capital for revenue linked working capital expenses wasn’t a good idea, and that there should be other means available,” says Atul. he says that they realised there was only a fixed EMI product in the market, which doesn’t suit the requirement of most businesses, and this gave them the idea of starting a revenue-based financing platform.

USP, growth, and future plans

Apart from the fact that Velocity offers a flexible and non-dilutive alternative source of capital, Atul says that the value proposition of the brand is the fact that they are fast. “Right now we are offering anywhere from 5 lakhs to 3 crores of capital to online businesses. With traditional sources, the process usually takes 20 days to 3 months, but we complete the entire process within 5 days,” he says.

He adds that when they started, they focused only on online business because their data is transparent. One of the key parameters for Velocity to grow is to work with brands and companies where they can track their revenue in real-time.

Atul attributes the growth of Velocity to a shift in consumer behaviour after the pandemic hit. He says that D2C brands began to realise that they were making good sales in the online ecosystem, and started approaching Velocity for their working capital requirements to accelerate growth and capture market share.

Atul says that they were looking for a .com domain, but since the .in domain was easily available, they went for it. And since their product targets businesses pan-India, Atul says that it didn’t put them at any disadvantage.

Looking forward, Atul says that they are working with more than 200 brands in the present day with around 275 investments. He says that the objective for them is to fund 1000+ brands within the next year, and build a loan book of around INR 1000 crores. He adds that they are building a full-stack D2C solution in order to help startups with financing.

“Financing is one of the means through which a business can grow their brand. We have launched a product, Velocity Insights, which provides insights to the business owners about various parameters like total sales, a number of orders, AOV, and return on ad spend. The idea to offer this product to more D2C brands so that they can keep track of the business better,” Atul concludes.

The ‘Shaping India Inc’s Online Growth’ series chronicles the journeys of startups and SMEs in India and how creating an online presence on the .in or .Bharat domain powered their success stories.

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Identity in the metaverse: Creating a global identity system



With the advent of the metaverse, the need for a global identity system has become apparent. There are many different ways to create an identity in the metaverse, but no single system is universally accepted. 

The challenge is usually two-fold: first, how to create an identity that is accepted by all the different platforms and services in the metaverse, and second, how to keep track of all the different identities a person may have.

There are many proposed solutions to these challenges, but no clear consensus has emerged. Some believe that a single, global identity system is the only way to ensure interoperability between different platforms and services. Others believe that multiple identities are necessary to allow people to maintain their privacy and security.

The debate is ongoing, but it is clear that the need for a global identity system is becoming more urgent as the metaverse continues to grow.


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In this article, we will explore the various options for creating a global identity system in the metaverse. We will discuss the pros and cons of each option, and try to identify the best solution for the future.

Option 1: A single global identity

The simplest solution to the problem of identity in the metaverse is to create a single, global identity system. This would be a centralized system that would be responsible for managing all identities in the metaverse. 

The advantages of this approach are obvious: It would be much easier to keep track of identities, and there would be no need to worry about different platforms and services accepting different identities. In addition, a centralized identity system would allow for better security and privacy controls, as well as the ability to track identity theft and fraud.

However, this approach also has several disadvantages. First, it would be very difficult to create a global identity system that is accepted by everyone. Also, a centralized system would be vulnerable to attack and could be used to track people’s movements and activities. Third, it would be difficult to protect the privacy of users in a centralized system.

Option 2: Multiple identities

Another solution to the problem of identity in the metaverse is to allow each person to have multiple identities. This would mean that each person could have one or more identities that they use for different purposes. 

One of the main advantages of this approach is that it would allow people to maintain their privacy and security. Each person could choose which identity to use for each situation, and they would not have to worry about their entire identity being exposed. In addition, this approach would be more resilient to attack, as it would be much harder to take down multiple identities than a single one.

The limitations of such an approach would be that it could be difficult to keep track of all the different identities, and there would be no guarantee that different platforms and services would accept all of them. In addition, multiple identities could lead to confusion and could make it more difficult for people to build trust with others.

Option 3: A decentralized identity system

A third solution to the problem of identity in the metaverse is to create a decentralized identity system. This would be an identity system that is not controlled by any one centralized authority but rather is distributed among many different nodes. 

This might seem like the ideal approach, since decentralization is a common theme in the metaverse. However, there are still some challenges that need to be overcome. For instance, it would need to be ensured that all the different nodes in the system are properly synchronized and that the system as a whole is secure. In addition, it might be difficult to get people to adopt such a system if they are used to the more traditional centralized approach.

One solution would be to get the nodes in the system to be run by different organizations. This would help to decentralize the system and make it more secure. Another advantage of this approach is that it would allow different organizations to offer their own identity services, which could be more tailored to their needs.

Another would be to incorporate an edge computing solution into the system. This would allow for more decentralized processing of data and could help to improve performance. It would also make the system more resilient to attack since there would be no centralized point of failure.

The best solution for the future of identity in the metaverse is likely to be a combination of these approaches. A centralized system might be necessary to provide a basic level of identity services, but it should be supplemented by a decentralized system that is more secure and resilient. Ultimately, the goal should be to create an identity system that is both easy to use and secure.

The ideal identity standards of the metaverse

Now that we have explored the various options for identity in the metaverse, we can start to identify the ideal standards that should be met by any future global identity system. 

It is no easy task to create a global identity system that meets all of the criteria, but it is important to strive for an ideal solution. After all, the metaverse is still in its early stages, and the decisions made now will have a lasting impact on its future. 

Current iterations of the metaverse have used very traditional approaches to identity, but it is time to start thinking outside the box. The ideal solution will be one that is secure, private, decentralized, and easy to use. It will be a solution that allows people to maintain their privacy while still being able to interact with others in the metaverse. 

Most importantly, it will be a solution that can be accepted and used by everyone. Only then can we hope to create a truly global identity system for the metaverse.

The bottom line on identity in the metaverse

The question of identity in the metaverse is a complex one, but it is an important issue that needs to be addressed. 

The challenges associated with creating an implementation that is secure, private and decentralized are significant, but they are not insurmountable. For one, it will be important to get buy-in from organizations that have a vested interest in the metaverse. These organizations can help to promote and support the adoption of identity standards. 

It is also important to keep in mind that the metaverse is still evolving, and the solution that is ideal today might not be ideal tomorrow. As such, it will be critical to have a flexible identity system that can adapt as the needs of the metaverse change. 

Ultimately, the goal should be to create an identity system that is both easy to use and secure. Only then can we hope to create a truly global identity system for the metaverse.

Daniel Saito is CEO and cofounder of StrongNode

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How to Eliminate Scheduling Inefficiencies in Your Business



What do salons, consultancies, and home service providers all have in common? This question may seem like the prime setup for a joke, but there’s no punchline to look forward…

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Why You Should Start a Business Only While You Have a Job



Opinions expressed by Entrepreneur contributors are their own.

Many people that I meet tell me that they dream of starting their own . I always ask them, “Then why don’t you?” They typically respond by saying that they have so many financial and personal responsibilities, that they can’t just quit their job to start a company, etc. Then I tell them my story …

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Related: How to Use Your Current Job to Start Your Next Business

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