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This Cure.fit-backed startup claims it can help people reverse their diabetes

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India is home to ladoos, rasgullas, gulab jamuns, barfis, and numerous other sweets that we love to bring out to celebrate anything under the sun. But, it is also home to 77 million diabetes patients. In fact, the Indian Journal of Medical Research says that one out of every seven Indians is pre-diabetic.

A chronic disease, diabetes is a silent killer. During the delta COVID-19 wave last year, numerous doctors around the world warned that the virus especially wrecks people who have comorbid diseases — diabetes being one of them.

But combatting the disease is a possibility. Research now shows that chronic metabolic diseases can be reversed and managed better.

Enter Bengaluru-based Sugar.fit, which claims it can help people reverse their diabetes.

An online and app-based platform, Sugar.fit combines deep technology, science, and human intervention to help people manage and even reverse their diabetes. It caters to those who have already been diagnosed with the disease, as well as those who are pre-diabetic (likely to develop diabetes in the future).

“We launched Sugar.fit to enable a positive change in mindset around conditions like pre-diabetes and Type 2 diabetes and offer real, impactful solutions,” Madan Somasundaram, the founder of the startup tells YourStory in an interview.

Sugar.fit uses integrated IoT devices and diagnostics for continuous screening and to help users track their progress through the programme. It also provides personalised nutrition, fitness, and mindfulness plans to keep people going and ensure holistic wellbeing.

Founded in June 2021 by Madan, who used to lead Cure.fit‘s digital health and wellness business, Care.fit, as well as Shivtosh Kumar, an MBA grad who led product initiatives at Swasth, a digital health foundation, the startup’s shareholder includes Cure.fit, which bought a stake in the Bengaluru-based venture last year.

A 360-degree approach to diabetes management

Sugar.fit leverages all parts of the healthcare ecosystem to help users manage and reverse their diabetes. It offers two plans:

  1. Type-2 diabetes plan: This includes continuous glucose monitoring, doctor consultations, hand-holding by diabetes experts, a glucometer monitor with strips, personalised plans, regular check-ins, and exercise and diet consultations. It is priced at Rs 29,990 for 12 months.
  2. Pre-diabetes plan: This includes most of the services from the first plan, with a few exclusions such as the IoT device. It costs Rs 15,990 for four months, and is limited to people who are pre-diabetic.

Most of Sugar.fit’s users are between 35 years and 45 years of age, but it does have a “sizeable” number in the 50+ age group as well. The startup crossed 1,000 paying customers in the first few months of the launch of its annual subscription product.

“As many as 95 percent of our users have seen reduction in reported hypo or hyper glycemic episodes. As many as 92 percent of users, initially on insulin, either reduced or completely stopped insulin within three months, and a further 90 percent of users initially on glycemic medication have reduced or are off medication within three months,” Madan says.

Sugar.fit offers its services in 10 key metros right now, and will strive to double that in the next few months. In terms of users, it aims to hit five million paying customers within five years.

The healthtech startup has raised $10 million in a seed round so far from investors including Cure.fit, Tanglin Venture Partners, and Endiya Partners. Its main goal in 2022 is to significantly expand its operations.

Sugar.fit’s competitors include BeatO, Fitterfly, Diabetacare, HealthifyMe, and YC-backed Breathe Well Being, among several others.

India currently has 77 million diabetic patients, the second-highest number in the world, and the number is expected to grow to 87 million by 2025 — nearly 10 percent of India’s total population, according to a research report by Mordor Intelligence.

The diabetes care market is, therefore, expected to grow at a CAGR of nearly 8 percent, to $2.40 billion by 2026, from $1.53 billion in 2020. With millennials also falling prey to lifestyle-related illnesses, as well as rapid digitisation in the country, smart diabetes care will become an even more viable, sought-after option in the future — and companies like Sugat.fit are well-positioned to capitalise on this.

Edited by Teja Lele Desai

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Dune: Awakening is an open world survival MMO

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Dune: Awakening made its debut at The Game Awards as an open world survival massively multiplayer online game.

The game from Funcom and Nukklear looks beautiful, full of very detailed imagery of the desert planet Arrakis, also known as Dune. The game asked for beta signups, but we got no other information. Survival is the key word. Dune is a very deadly world, with sandworms and an unforgiving climate.

You can see places in the trailer like the city of Arakeen by day and night, as well as desert biomes and more. It’s not clear when it is coming. With luck, it will be close to the second Dune movie coming in late 2023.

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Rumors confirmed, Street Fighter 6 kicks off in June 2023

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Fighting Game fans are excited now that Capcom announced that Street Fighter 6 is coming to PS5, PS4, Xbox Series X/S and PC on June 2, 2023. The game was initially announced in February 2022, but that reveal did not include a specific release date beyond 2023.

The trailer at The Game Awards focused on new mini games and the international setting. In addition to the 18 previously announced fighter, the trailer also confirms that several new fighters — Dee Jay, Manon, Marisa and JP — that will join the game’s roster.

Notably, the June 2 release date for Street Fighter 6 may be a strategic choice for Capcom. June is the very beginning of Q3.

The last installment of the franchise — Street Fighter V — released nearly seven years ago so fans have been eager for another installment. A day before The Game Awards, the game’s June release date was leaked via the PlayStation Store.

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5 Things to Do Now to Propel Your Business in 2023

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Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurship is a daily leap of faith. In times of economic uncertainty, that leap may feel like a dive off a cliff. We are in one of those times. It likely will take months to fully re-adjust to the forces that have pummeled the world’s economy, and to entrepreneurs, months can feel like years.

With the right playbook, entrepreneurs can survive and thrive in whatever economic scenario. Here are five things you can do to propel your business ahead now and through the difficulties of business cycles for years to come.

1. Learn the lessons of more challenging times

A rocky economy presents a unique opportunity to make tough decisions about the business plan. Everything is open to reexamination. How has the market changed? Are your customers facing challenges that create new opportunities for your solutions? How do new conditions change your assumptions, and what actions do you need to take in response?

Critically evaluate your product roadmap. Is this the time to pivot or become more aggressive with your current plans? Prioritize the highest margin features that are achievable in the next twelve months. Push out projects that don’t make that list, and re-assign resources accordingly. Re-assess pricing. Even as inflation tiptoes back from the highest levels in forty years, raw material and transportation costs remain way up. What will impact your customers if you adjust the pricing or add surcharges to offset these costs, at least temporarily?

It’s been a rough year for hiring. Many companies took the talent they could get. If there are employees or gig workers who would fare better in a different job, now is the time to let them go. Make tough-minded corrections that will pay off overall — corrections that might be avoidable in less challenging times.

Related: How to Turn Inflation and Recession into Your Largest Business Opportunity

2. Tighten your grip on cash

Venture capitalists are pulling back. In the third quarter, Crunchbase reported that funding for startups in U.S. and Canada fell 50% year-over-year. Valuations are down across the board. If you are fortunate enough to be a later-stage startup that benefited from VC largess in 2021, make your last raise last longer than intended.

Keep your dry powder dry, and put off going for another round until the markets even out. Reemphasize the basics for early-stage companies with less market validation and greater distance between now and a potential exit. Delay all capital expenditures. Leverage the hybrid work model if possible, to reduce rent and other office expenses. Continue with Zoom or Google Meet. Now is not the time to rack up travel costs. Re-negotiate fees and terms with service providers. Seek credit terms with key suppliers, in a word, bootstrap.

3. Talk to customers, in person. Now.

How have the business needs of your customers — whether paying or beta — changed over the last 18 months? Are there benefits to your solution that have more recognized value now? Nearly every business, for example, from corporates to startups, has been forced to re-learn the lessons of supply chain management. Startups that can help their customers make better business decisions based on artificial intelligence (AI), reduce costs by improving inventory management or protect against out-of-stock scenarios by identifying and building relationships with new, more local sources of supply will have an edge.

Related: Finding Validation in Serving Customers

4. Non-dilutive capital

According to PitchBook, venture capitalists are showing greater interest in portfolio companies “whose satellite, robotics and software tools can do double duty” in military and commercial markets. International conflicts are one reason, of course.

Another is that the defense and military security industries are generally viewed as recession-proof. Our firm routinely encourages portfolio companies to consider non-dilutive funding from the Small Business Administration — grants to support cutting-edge technologies range from $150,000 to more than $1 million.

Navigating the application process isn’t for the faint of heart. A startup must be realistic about the work involved, but in many states, there are resources to help. Besides the funding, severe responses to agency requests for proposals are reviewed and evaluated by technologists. At a minimum, this can be terrific feedback and a great source of industry contacts.

5. Blue-chip cultures attract blue-chip talent

Company culture can be an asset or a liability. An inclusive, rich culture helps key hires say yes. Finding stakeholders that believe what you believe and are aligned with your team’s values significantly improves the odds that they will stick with you in good times or bad.

After months of “great resignation” fever, the over-heated demand for talent may be cooling off. Maybe offers aren’t as fast or grand as they were a year ago. Maybe Twitter won’t be the only advanced technology business to let people go. Regardless, the search for great talent isn’t a faucet that a young company turns off and on. A startup might modulate the timing or the number of hires but stand at the ready to recruit and filter for culture fit.

Related: 3 Ways to Stay Competitive in the War for Talent

With the right mindset and intentional approach, an entrepreneur can make 2023 a year to strive and thrive. As Yogi Berra, my favorite baseball player of all time, said, “Swing at the strikes.” In business, like baseball, the right swing can turn even the most challenging pitch into a hit.

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