Connect with us

eSports

TAB NZ appoints Mike Tod as new CEO – European Gaming Industry News

Published

on

 

Strategic partnership will enable marketers to reach Azerion’s audiences across the open-web and deliver privileged access to AAA gaming partners 

Azerion, the digital entertainment and media platform, and MediaMath, the acclaimed independent DSP, have announced a brand-new partnership which aims to do for gaming what Walmart and Amazon have done for retail media. With this launch, brands and agencies will be able to reach Azerion’s audience of over 425 million monthly users within both Azerion’s ecosystem and MediaMath’s transparent supply chain.

Gaming represents a huge percentage of mobile device usage, with the average person spending 4.2 hours per day playing mobile games. A brand-safe, lean-in environment, consumers are often more open to engaging with advertisers, leading to higher campaign performance. Under the partnership, MediaMath’s clients will receive privileged access to Azerion’s gaming inventory, ensuring they benefit from its high-performance.

The partnership will enable clients of Azerion and MediaMath to reach these users at scale across multiple touch points within MediaMath’s transparent supply chain, creating exciting opportunities for advertisers of all verticals, with the potential to optimize to both upper-funnel brand metrics like awareness, and lower funnel performance like installs.

The partnership also gives MediaMath’s clients a first glimpse of advertising in the gaming world. Azerion enables brands to programmatically deliver advertising on billboards around a virtual racetrack, town or stadium. As more brands look for innovative ways to connect with their consumers, this represents an exciting opportunity to expand beyond standard digital, without making huge financial investments into bespoke creative executions.

“Gaming is at the heart of Azerion’s platform. Being able to connect brands while consumers are being entertained, not only enhances the gaming experience but enables brands to connect with a more engaged audience. Whether it is giving consumers’ rewards in exchange for viewing an ad or ads that are part of the gaming experience, we believe that there is a significant opportunity for brands to connect with their audiences in a more powerful way” said Sebastiaan Moesman, CRO at Azerion.

“Our gaming partnership with Azerion is an example of how MediaMath is built for innovation and to support our clients in this moment and the next. The gaming marketplace will enable our clients to reach their audiences more effectively and deliver better results through new and existing channels, both on Azerion’s gaming inventory but also achieve scale through MediaMath’s wider transparent ecosystem” said Laurent Cordier, Chief Partnerships Officer at MediaMath. “It is a unique programmatic opportunity for brands, especially for Gaming, Gambling and Entertainment companies, to achieve their marketing goals”.

The solution is due to be launched to brands in the coming weeks.

Source link

eSports

First ESL Impact CS:GO tournament of 2023 to kick off in Katowice

Published

on

ESL Impact, the CS:GO circuit for marginalized genders, will return next year and the first stop will be in Katowice, Poland from Feb. 10 to 12, ESL announced today.

ESL has invited Nigma Galaxy, FURIA, CLG RED, and HSG to the tournament and four more squads will finalize the team list after qualifiers in Europe, North America, and South America are done. Nigma Galaxy were the best all-women CS:GO team of 2022, having won ESL Impact season one, ESL Impact season two, and ESL Impact Valencia throughout the year. FURIA were also consistent, having reached the grand finals of all three events.

The opening event of ESL Impact 2023 will run at the IEM Expo in Katowice and will be open to all fans, with no tickets required. This will be the first time a tournament for marginalized genders will take place in Katowice, one of the most iconic cities for CS:GO esports, since Intel Challenge Katowice in 2019, which was one of the best tournaments for all-women teams back in the day.

The open qualifiers for ESL Impact Katowice will take place from Dec. 14 to 18 in all three regions (Europe, North America, and South America). The best two teams hailing from Europe will qualify for the main event, while North America and South America will have one more team each.

ESL hasn’t revealed the prize pool for ESL Impact Katowice 2023 yet, but the tournament organizer put $100,000 on the line for ESL Impact Valencia in 2022 and offered $123,000 for ESL Impact seasons one and two.

Source link

Continue Reading

eSports

Team Spirit confirms rumors with new Dota 2 signing

Published

on

The International 10 champions, Team Spirit, are tinkering with their formula after TORONTOTOKYO decided to follow a different path for the 2023 DPC season. As its former midlaner embarks on a new journey, Spirit will fill the gap in its roster with Denis “Larl” Sigitov, the Dota 2 team announced today.

While the move is now official, it was leaked via an Instagram story from Spirit’s boot camp in November. Larl was spotted among the other Spirit members while TORONTOTOKYO was missing, hinting at a roster change. 

Spirit announced the move in a fun video featuring the team’s manager, Dmitry “Korb3n” Belov. As he thinks hard about who should take TORONTOTOKYO’s place in the team, all signs lead Korb3n to Larl, and he finally decides to invite him to the squad.

Larl moves to Spirit after an impressive stint with BetBoom Team (BB). Larl’s former home stormed through the Eastern European TI qualifiers and snatched a direct seat in the event while the favorites, Virtus Pro and NAVI, ate their dust.

BB’s run through the qualifiers was an amazing display of strength in which the team was initially knocked down to the lower bracket by NAVI. After finding themselves one step away from elimination, BB channeled their inner beast and demolished NAVI and VP in back-to-back series.

Larl played an important role in BB’s recent performance and he’s only been playing at the highest level since the beginning of 2021. Having been scouted by VP’s Prodigy roster, Larl has been one of the most promising up-and-coming talents in the EEU region. Now, he’ll have the opportunity to show whether he has grown enough to take the ropes of the mid-lane on a TI-winning squad.



Source link

Continue Reading

eSports

Team Liquid’s Russian VALORANT duo are out of $100,000 event due to visa issues

Published

on

Ayaz “nAts” Akhmetshin and Igor “Redgar” Vlasov, two Russian VALORANT stars Team Liquid signed for 2023 after restructuring the roster in November, won’t debut at Red Bull Home Ground three as the organization had planned because of visa issues.

The $100,000 VALORANT tournament in Europe also features Vitality, Fokus, 100 Thieves, KRÜ Esports, Cloud9, Team Heretics, and FUT Esports and was supposed to be Liquid’s first tournament with its fresh lineup. With nAts and Redgar having to sit out from the action, the organization will field the former Fnatic player Enzo Mestari and former G2 player Johan “Meddo” Lundborg as stand-ins for the Russian duo.

“The requested visas for our players nAts and Redgar weren’t ready in time,” Liquid said in a statement. “We are truly disappointed we won’t be there as the team you expected, but nevertheless we will participate in the tourney. Meddo and Enzo will be joining as stand-ins. We look forward to play some insane games with them!”

Instead of playing the tourney, nAts will run Liquid’s watch party to interact with the team’s fans during Red Bull Home Ground three, Liquid said.

These are disappointing news for the Liquid camp, who were hoping to test the former Gambit and M3C stars nAts and Redgar in official matches before 2023. Liquid’s roster for the tournament feature Enzo, Meddo, soulcas, Jamppi, Saif “Sayf” Jibraeel, and Dmitriy “dimasick” Matvienko as the sixth-player.

Although this is not the best situation for Liquid, they still get to test Sayf, who was signed alongside nAts and Redgar. This will be a good opportunity for Meddo and Enzo to show their worth as they haven’t been picked up by a franchised team yet.

Red Bull Home Ground three will run in Manchester, England from Dec. 9 to 11. The $100,000 tournament will use patch 5.10.



Source link

Continue Reading

Trending

URGENT: CYBER SECURITY UPDATE