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Softr, a no-code platform for building business apps on Airtable data, raises $13.5M

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The burgeoning no-code/low-code movement is showing little sign of slowing down, with companies across the industrial spectrum looking for ways to increase productivity by allowing anyone to create software through visual dashboards versus traditional code-based programming.

One company that’s looking to capitalize on this trend is Softr, a no-code web-app building platform that launched a year ago, and which has gone on to attract more than 35,000 business and creator customers. The German company today announced that it has raised $13.5 million in a series A round of funding, as it sets out building what it calls “the world’s largest ecosystem for building no-code applications.”

Going no-code

Unlike popular template-based web building platforms such as Wix or Squarespace, which are more geared toward static websites, Softr is all about enabling feature-rich, interactive, web apps replete with CRUD (create, read, update, delete) operations and access controls around authentication, roles and permissions in business and consumer applications.

Using Softr, anyone can transform their business data and manual workflows into custom apps, spanning marketplaces, online communities, internal tools, client portals, directories, and more. But to do so, they must be active users of Airtable, the popular business collaboration tool that sits somewhere between a spreadsheet and a database.

Softr can be used to build marketplaces for anything

Above: Softr can be used to build marketplaces for anything

In truth, there are already countless similar-sounding tools out there already, from the heavily VC-backed Webflow through to newer entrants such as Stacker, Retool, Appian, Google’s AppSheet, Amazon’s Honeycode … the list goes on.

So what is Softr’s core raison d’être, in a field seemingly overflowing with options?

“Softr introduces a fundamentally different approach to building custom apps,” Softr CEO Mariam Hakobyan told VentureBeat. “Its unique approach is the Lego-like building experience and out-of-the-box business logic — instead of creating the apps pixel by pixel, it lets you create it like Lego.”

Indeed, Softr constitutes building blocks, with each block representing a “logical piece” of the application. This includes frontend functionalities, business logic, and backend tools including authentication, payments, charts, lists, calendars, and more. The Kanban block, as you might expect, allows users to display Airtable data in a Kanban board layout.

Above: Softr: A Kanban block

With this approach, Hakobyan said that Softr has cracked “the golden middle,” making the web app development process easy without compromising on functionality.

“Any business user can build customer portals, internal tools and dashboards within 30 mins, with zero learning curve, powered by their data,” she said. “This approach also makes all the applications created with Softr automatically responsive and work great on mobile and tablet, which is a hassle in every other no-code platform and has to be built from scratch.”

But what if a company doesn’t use Airtable? Well, for now that would be a hurdle, but Softr is planning to become a “data source agnostic” platform, with support for additional sources such as Google Sheets, relational databases, Rest APIs, and more.

Show me the money

Founded out of Berlin in 2019, Softr had previously raised a small $2.2 million seed round of funding, and for its series A round the company has ushered in a slew of institutional and angel investors, including lead backer FirstMark Capital, AtlanticLabs, and Wunderlist cofounder Christian Reber. The company said that in addition to expanding its data source support, it also plans to extend Softr beyond its own platform by creating a template marketplace that enables anyone to create apps in the form of a template and sell them. Additionally, Softr also plans to launch a component marketplace for anyone to find and re-use third-party components built by the community.

On the surface, Softr and its ilk might seem best suited for smaller businesses with fewer resources, but the truth of the matter is that a broader engineering shortage means that even larger businesses have to use their talent strategically, which means enabling non-technical employees — from marketing through to operations — to create their own applications.

“We are facing a shortage of engineering talent, tech is moving faster than education and skills, and businesses need to digitize their operations and processes to be in par with the competition, especially during COVID-19 times,” Hakobyan said. “Engineers’ precious time goes into building the core product of the company, and business teams like sales, marketing, operations, customer success are left behind, and have no way to build and use the tools they need to get their work done internally or externally.”

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Crash Team Rumble gives the bandicoot a competitive multiplayer twist

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Activision Blizzard announced Crash Team Rumble today during The Game Awards. The new title will come out in 2023 for PlayStation 5, Xbox Series X/S, PlayStation 4 and Xbox One.

This new Crash Bandicoot game is a four-vs.-four multiplayer affair, with players controlling crash and friends (or foes) in a contest to claim the most Wumpa fruit. Multiplayer spin-offs are not unusual for the series, as Crash has starred in kart racers and the Mario Party-inspired Crash Bash in the past.

Toys For Bob, the studio behind 2020’s Crash Bandicoot 4: It’s About Time, is developing the project. It looks like Activision Blizzard has loosened the developer’s Call of Duty support studio leash.

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Kim Kardashian, Floyd Mayweather Jr. and Fellow Celeb Crypto Promoters Beat Lawsuit

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Opinions expressed by Entrepreneur contributors are their own.

Since crypto winter began in the summer of 2022, celebrities have learned some hard lessons about the dangers of shilling new products. Several, including Kim Kardashian and Floyd Mayweather Jr., managed to avoid court-ordered payouts after a California judge dismissed the lawsuit against them, concluding that investors were unaware of the celebs’ promotional efforts.



Taylor Hill | Getty Images

In January, a lawsuit was filed claiming that EthereumMax executives and celebrity promoters took part in a scheme meant to induce investor purchases of EMax tokens — an action that drove up the cryptocurrency‘s price, netting significant profits once the celebs and execs sold their holdings.

Here’s more from CNN:

US District Judge Michael Fitzgerald in Los Angeles said that the investors may amend and refile their proposed class action.

The decision comes as other celebrity promoters face lawsuits from users of the failed cryptocurrency exchange FTX, whose collapse has deepened an ongoing “crypto winter.”

Attorney Sean Masson represented the plaintiffs in the EthereumMax suit. He indicated plans to change investors’ claims by adding “additional facts demonstrating defendants’ wrongdoing and liability.”

CNN also quoted Kim Kardashian’s attorney Michael Rhodes, who had no complaints, saying reps for the celebs were happy with what he termed “the court’s well-reasoned ruling.”

Judge Michael Fitzgerald explained his dismissal by stating that the plaintiffs could not prove any intention to mislead investors. Additionally, investors didn’t say whether they’d seen the promotions, such as Mayweather sporting an EthereumMax logo on his trunks in the ring or Kardashian’s Instagram posts.

The claim was permanently dismissed. According to Judge Fitzgerald, the California statute protects consumers regarding fraud related to real-world products or services — cryptocurrency is considered intangible. However, aggrieved investors may still get their day in court, as they can file suit again once they’ve revised their claims.

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Dune: Awakening is an open world survival MMO

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Dune: Awakening made its debut at The Game Awards as an open world survival massively multiplayer online game.

The game from Funcom and Nukklear looks beautiful, full of very detailed imagery of the desert planet Arrakis, also known as Dune. The game asked for beta signups, but we got no other information. Survival is the key word. Dune is a very deadly world, with sandworms and an unforgiving climate.

You can see places in the trailer like the city of Arakeen by day and night, as well as desert biomes and more. It’s not clear when it is coming. With luck, it will be close to the second Dune movie coming in late 2023.

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