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Polymer lands $4M to bring no-code data loss prevention to SaaS apps



Polymer, which today announced raising a $4 million seed round, said that its no-code platform for automated data loss prevention (DLP) for software-as-a-service (SaaS) apps heavily leverages AI technologies such as natural language processing. The product provides automated remediation of data breaches and leak risks from third-party SaaS apps such as Slack, Dropbox, Google Drive, Zendesk, Microsoft Teams, Microsoft OneDrive, and Microsoft SharePoint.

The New York-based company, which was founded in January 2020, now has 18 customers including Signify Health, Medly Pharmacy, and Branch Insurance, Yasir Ali, founder and CEO of Polymer, told VentureBeat.

Ali is a former Wall Street and hedge fund trader who worked for companies including Barclays Capital, founded Polymer with chief technology officer Usman Malik, a longtime engineering director who previously held roles including director of software engineering at Mio.

SaaS explosion

The use of SaaS applications among businesses continues to climb, with the average organization now using approximately 110 SaaS applications — up from an average of 80 just last year, a recent report from BetterCloud found. At the same time, security violations related to SaaS files have jumped 134% this year, the report found.

Ali said that while DLP is already a core feature of any privacy and cybersecurity program, it’s becoming even more important due to the growing adoption of SaaS platforms, where sensitive data can be shared and used easily by an extended range of employees within an organization.

Polymer’s platform leverages an entity recognition engine that offers more than 90% accuracy in identifying compliance-related items “within days of going live with customers,” Ali said in an email.

The platform is “easy to deploy”—within a few minutes—and its autonomous remediation capabilities make it ideal both for small to midsize enterprises and larger enterprises, he added.

According to Ali, The Polymer platform also incorporates natural language processing that “gives us a huge advantage over competitive products.”

“Customers can currently ‘feature engineer’ the NLP to apply on-the-ground heuristics with a no-code widget,” he explained.

Product plans

Meanwhile, in the near future, the company plans to release “non-reinforced learning to automatically detect suspicious usage for advanced warning and response to risks,” he said. “For example, let’s say an employee is downloading and browsing a large number of sensitive files today [in comparison to] what this person has done in the past. Is this behavior an anomaly? Is the employee stealing data? Or is there a breach in your networks where an external party has hijacked the account? Does this account need to be frozen or revoked?”

Additionally, Polymer plans to launch “plug and play” data governance and DLP that can be set up by non-technical business owners directly from the company’s website, Ali said.

The updated product features are expected in the first quarter of 2022, he said.

Ultimately, “by making security autonomous and super simple to deploy, we firmly believe we are creating a new segment in the market for first-time buyers of data loss prevention,” Ali said.

Growth funding

The company’s seed round of funding was led by Story Ventures, with participation from Indicator Ventures, Studio VC, Green Egg Ventures, Maccabee Ventures, Value Acceleration Group, Tensility Venture Partners, Motivate Venture Capital, and Inspiration Ventures.

The round brings Polymer to a total of $5 million in funding to date.

Using the funding, the company plans to expand from its current nine-person team to 22 employees within six months’ time.

In 2022, the company will focus on expanding its sales in part through working with indirect partners including managed security service providers, managed service providers, and resellers, Ali said.

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Identity in the metaverse: Creating a global identity system



With the advent of the metaverse, the need for a global identity system has become apparent. There are many different ways to create an identity in the metaverse, but no single system is universally accepted. 

The challenge is usually two-fold: first, how to create an identity that is accepted by all the different platforms and services in the metaverse, and second, how to keep track of all the different identities a person may have.

There are many proposed solutions to these challenges, but no clear consensus has emerged. Some believe that a single, global identity system is the only way to ensure interoperability between different platforms and services. Others believe that multiple identities are necessary to allow people to maintain their privacy and security.

The debate is ongoing, but it is clear that the need for a global identity system is becoming more urgent as the metaverse continues to grow.


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In this article, we will explore the various options for creating a global identity system in the metaverse. We will discuss the pros and cons of each option, and try to identify the best solution for the future.

Option 1: A single global identity

The simplest solution to the problem of identity in the metaverse is to create a single, global identity system. This would be a centralized system that would be responsible for managing all identities in the metaverse. 

The advantages of this approach are obvious: It would be much easier to keep track of identities, and there would be no need to worry about different platforms and services accepting different identities. In addition, a centralized identity system would allow for better security and privacy controls, as well as the ability to track identity theft and fraud.

However, this approach also has several disadvantages. First, it would be very difficult to create a global identity system that is accepted by everyone. Also, a centralized system would be vulnerable to attack and could be used to track people’s movements and activities. Third, it would be difficult to protect the privacy of users in a centralized system.

Option 2: Multiple identities

Another solution to the problem of identity in the metaverse is to allow each person to have multiple identities. This would mean that each person could have one or more identities that they use for different purposes. 

One of the main advantages of this approach is that it would allow people to maintain their privacy and security. Each person could choose which identity to use for each situation, and they would not have to worry about their entire identity being exposed. In addition, this approach would be more resilient to attack, as it would be much harder to take down multiple identities than a single one.

The limitations of such an approach would be that it could be difficult to keep track of all the different identities, and there would be no guarantee that different platforms and services would accept all of them. In addition, multiple identities could lead to confusion and could make it more difficult for people to build trust with others.

Option 3: A decentralized identity system

A third solution to the problem of identity in the metaverse is to create a decentralized identity system. This would be an identity system that is not controlled by any one centralized authority but rather is distributed among many different nodes. 

This might seem like the ideal approach, since decentralization is a common theme in the metaverse. However, there are still some challenges that need to be overcome. For instance, it would need to be ensured that all the different nodes in the system are properly synchronized and that the system as a whole is secure. In addition, it might be difficult to get people to adopt such a system if they are used to the more traditional centralized approach.

One solution would be to get the nodes in the system to be run by different organizations. This would help to decentralize the system and make it more secure. Another advantage of this approach is that it would allow different organizations to offer their own identity services, which could be more tailored to their needs.

Another would be to incorporate an edge computing solution into the system. This would allow for more decentralized processing of data and could help to improve performance. It would also make the system more resilient to attack since there would be no centralized point of failure.

The best solution for the future of identity in the metaverse is likely to be a combination of these approaches. A centralized system might be necessary to provide a basic level of identity services, but it should be supplemented by a decentralized system that is more secure and resilient. Ultimately, the goal should be to create an identity system that is both easy to use and secure.

The ideal identity standards of the metaverse

Now that we have explored the various options for identity in the metaverse, we can start to identify the ideal standards that should be met by any future global identity system. 

It is no easy task to create a global identity system that meets all of the criteria, but it is important to strive for an ideal solution. After all, the metaverse is still in its early stages, and the decisions made now will have a lasting impact on its future. 

Current iterations of the metaverse have used very traditional approaches to identity, but it is time to start thinking outside the box. The ideal solution will be one that is secure, private, decentralized, and easy to use. It will be a solution that allows people to maintain their privacy while still being able to interact with others in the metaverse. 

Most importantly, it will be a solution that can be accepted and used by everyone. Only then can we hope to create a truly global identity system for the metaverse.

The bottom line on identity in the metaverse

The question of identity in the metaverse is a complex one, but it is an important issue that needs to be addressed. 

The challenges associated with creating an implementation that is secure, private and decentralized are significant, but they are not insurmountable. For one, it will be important to get buy-in from organizations that have a vested interest in the metaverse. These organizations can help to promote and support the adoption of identity standards. 

It is also important to keep in mind that the metaverse is still evolving, and the solution that is ideal today might not be ideal tomorrow. As such, it will be critical to have a flexible identity system that can adapt as the needs of the metaverse change. 

Ultimately, the goal should be to create an identity system that is both easy to use and secure. Only then can we hope to create a truly global identity system for the metaverse.

Daniel Saito is CEO and cofounder of StrongNode

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How to Eliminate Scheduling Inefficiencies in Your Business



What do salons, consultancies, and home service providers all have in common? This question may seem like the prime setup for a joke, but there’s no punchline to look forward…

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Why You Should Start a Business Only While You Have a Job



Opinions expressed by Entrepreneur contributors are their own.

Many people that I meet tell me that they dream of starting their own . I always ask them, “Then why don’t you?” They typically respond by saying that they have so many financial and personal responsibilities, that they can’t just quit their job to start a company, etc. Then I tell them my story …

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Related: How to Use Your Current Job to Start Your Next Business

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