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Nine Things Your Web Designer Wants You To Know But Probably Won’t Tell You

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By Peter Boyd, a Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing.

The way people interact online changes constantly, and a law firm’s website needs to change to stay relevant. From time to time, a firm should plan to start over and create a new online image to upgrade its interface with the public.

The process of designing and building a new site is complex and time-consuming. For your firm to get the most from the process and avoid unnecessary delays or endless revisions, it is important to communicate effectively with your website designer. There are some things your website designer would love for you to understand, but they probably won’t say these things for fear of losing your business. So I’m saying them instead. (You’re welcome!)

1. If everyone has an opinion, nothing will get done.

Look at the workspaces around your office. Everyone has their own style, from color choices to the level of clutter they feel comfortable with. People read different books and watch different videos. You are not going to get a large number of people to agree on key web design questions. If you try to find options that please everyone, you are doomed to failure. Instead, limit the decision-makers on the project so that your site designer can get approvals quickly and move forward.

2. The first version isn’t going to be perfect.

When starting to develop the concept for your site, your designer will usually ask what sites you like. They will try to create something to match your vision. They cannot read your mind, however, so chances are that they’re not going to get it right on the first try.

Designing a site for someone else is a process of trial and error. If the first version you see is not what you’d hoped for, do not panic or get angry. Realize that the site is a work in progress.

3. ‘I don’t like this’ is not constructive feedback.

Your site designer needs to know specifically what you like or dislike about proposed designs. Details matter. Expressing vague like or dislike only tells part of the story. Does it seem too dark? Too crowded? Too fancy? Too modern? The more accurate you can be when expressing an opinion, the easier it will be for your designer to meet your expectations.

4. A ‘kind of red’ is not an actual color.

Website designers work with very specific colors designated by a six-digit number. While they will use more than one color on a site, they generally choose a few thematic colors to use to keep the site looking professional and uniform. When communicating with your website designer, it is important to be specific when referring to color, and realize that once colors are chosen, it can be time-consuming to change them.

5. You can’t take images from Google.

Clients sometimes present their designers with their favorite images and want a site built around the image. The problem is that the image they love is a copyright-protected image they copied from someone else’s site online. Website designers can only use images they have the legal right to use, which usually means they’ve paid for them.

6. Your designer can’t ‘fix’ poor-quality images.

If the only copy of a firm’s logo is a file with very low resolution, that logo will not be usable. A website designer cannot wave a magic wand to improve the quality of bad images. The lead attorney may love a photo someone took at a charity event, but if the image is blurry, it will not be a good addition to the website, and there is nothing a site designer can do to fix that problem. Instead, it is time to hire a photographer or graphic designer to produce new images.

7. You cannot send 100 high-resolution photos via email.

While your site designer welcomes high-quality photos, those files can be enormous. If you try to send a number of large files via email, they are likely to be delayed, tie up a server or disappear into cyberspace. Instead, you need to follow the file transfer procedure set up by your site designer, such as uploading photos to a file-sharing site.

8. Content needs to be a priority.

In addition to images, your website will need written content that conveys the organization’s values, approach and qualifications. Regardless of who is producing the content, it is important to make that content a priority. Try to submit content or review content in accordance with your designer’s deadlines. The site designer can only do so much without knowing what you want to say.

9. The work on a website is never finished.

Websites need constant maintenance and should be updated with fresh content regularly. You will need to establish a procedure for updates and expect to have someone making changes, fixing broken links and updating information on a regular basis.

Your website is your most important marketing tool. 

Social media, review sites and other platforms can be great marketing tools. However, they all lead people back to your website. That site should provide a key source of information that is attractive to potential clients and easy to access. All of the effort it takes to work with a site designer is worth it when you realize the importance of your goal.

Startups

Identity in the metaverse: Creating a global identity system

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With the advent of the metaverse, the need for a global identity system has become apparent. There are many different ways to create an identity in the metaverse, but no single system is universally accepted. 

The challenge is usually two-fold: first, how to create an identity that is accepted by all the different platforms and services in the metaverse, and second, how to keep track of all the different identities a person may have.

There are many proposed solutions to these challenges, but no clear consensus has emerged. Some believe that a single, global identity system is the only way to ensure interoperability between different platforms and services. Others believe that multiple identities are necessary to allow people to maintain their privacy and security.

The debate is ongoing, but it is clear that the need for a global identity system is becoming more urgent as the metaverse continues to grow.

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In this article, we will explore the various options for creating a global identity system in the metaverse. We will discuss the pros and cons of each option, and try to identify the best solution for the future.

Option 1: A single global identity

The simplest solution to the problem of identity in the metaverse is to create a single, global identity system. This would be a centralized system that would be responsible for managing all identities in the metaverse. 

The advantages of this approach are obvious: It would be much easier to keep track of identities, and there would be no need to worry about different platforms and services accepting different identities. In addition, a centralized identity system would allow for better security and privacy controls, as well as the ability to track identity theft and fraud.

However, this approach also has several disadvantages. First, it would be very difficult to create a global identity system that is accepted by everyone. Also, a centralized system would be vulnerable to attack and could be used to track people’s movements and activities. Third, it would be difficult to protect the privacy of users in a centralized system.

Option 2: Multiple identities

Another solution to the problem of identity in the metaverse is to allow each person to have multiple identities. This would mean that each person could have one or more identities that they use for different purposes. 

One of the main advantages of this approach is that it would allow people to maintain their privacy and security. Each person could choose which identity to use for each situation, and they would not have to worry about their entire identity being exposed. In addition, this approach would be more resilient to attack, as it would be much harder to take down multiple identities than a single one.

The limitations of such an approach would be that it could be difficult to keep track of all the different identities, and there would be no guarantee that different platforms and services would accept all of them. In addition, multiple identities could lead to confusion and could make it more difficult for people to build trust with others.

Option 3: A decentralized identity system

A third solution to the problem of identity in the metaverse is to create a decentralized identity system. This would be an identity system that is not controlled by any one centralized authority but rather is distributed among many different nodes. 

This might seem like the ideal approach, since decentralization is a common theme in the metaverse. However, there are still some challenges that need to be overcome. For instance, it would need to be ensured that all the different nodes in the system are properly synchronized and that the system as a whole is secure. In addition, it might be difficult to get people to adopt such a system if they are used to the more traditional centralized approach.

One solution would be to get the nodes in the system to be run by different organizations. This would help to decentralize the system and make it more secure. Another advantage of this approach is that it would allow different organizations to offer their own identity services, which could be more tailored to their needs.

Another would be to incorporate an edge computing solution into the system. This would allow for more decentralized processing of data and could help to improve performance. It would also make the system more resilient to attack since there would be no centralized point of failure.

The best solution for the future of identity in the metaverse is likely to be a combination of these approaches. A centralized system might be necessary to provide a basic level of identity services, but it should be supplemented by a decentralized system that is more secure and resilient. Ultimately, the goal should be to create an identity system that is both easy to use and secure.

The ideal identity standards of the metaverse

Now that we have explored the various options for identity in the metaverse, we can start to identify the ideal standards that should be met by any future global identity system. 

It is no easy task to create a global identity system that meets all of the criteria, but it is important to strive for an ideal solution. After all, the metaverse is still in its early stages, and the decisions made now will have a lasting impact on its future. 

Current iterations of the metaverse have used very traditional approaches to identity, but it is time to start thinking outside the box. The ideal solution will be one that is secure, private, decentralized, and easy to use. It will be a solution that allows people to maintain their privacy while still being able to interact with others in the metaverse. 

Most importantly, it will be a solution that can be accepted and used by everyone. Only then can we hope to create a truly global identity system for the metaverse.

The bottom line on identity in the metaverse

The question of identity in the metaverse is a complex one, but it is an important issue that needs to be addressed. 

The challenges associated with creating an implementation that is secure, private and decentralized are significant, but they are not insurmountable. For one, it will be important to get buy-in from organizations that have a vested interest in the metaverse. These organizations can help to promote and support the adoption of identity standards. 

It is also important to keep in mind that the metaverse is still evolving, and the solution that is ideal today might not be ideal tomorrow. As such, it will be critical to have a flexible identity system that can adapt as the needs of the metaverse change. 

Ultimately, the goal should be to create an identity system that is both easy to use and secure. Only then can we hope to create a truly global identity system for the metaverse.

Daniel Saito is CEO and cofounder of StrongNode

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How to Eliminate Scheduling Inefficiencies in Your Business

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What do salons, consultancies, and home service providers all have in common? This question may seem like the prime setup for a joke, but there’s no punchline to look forward…

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Why You Should Start a Business Only While You Have a Job

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Opinions expressed by Entrepreneur contributors are their own.

Many people that I meet tell me that they dream of starting their own . I always ask them, “Then why don’t you?” They typically respond by saying that they have so many financial and personal responsibilities, that they can’t just quit their job to start a company, etc. Then I tell them my story …



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Related: How to Use Your Current Job to Start Your Next Business

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