Connect with us


It’s Time for Businesses to Adapt to Climate Change. How Should They Do It?



Opinions expressed by Entrepreneur contributors are their own.

The outcome of COP26 has left many disappointed. 

Despite 151 parties having submitted new or updated nationally determined contributions (NDCs) in the run-up to the conference, commitments to curb emissions continue to lag significantly behind what is needed to limit global heating to 1.5 degrees Celcius by 2030. Calls for drastic climate action around the world were met by constraining economic realities and touch choices involving the balancing of immediate development needs with the expectations around green growth.

Meanwhile, the baton is being passed on to the private sector, which is facing mounting pressure for climate action. Armies of investors, businesses and other non-state actors participated in COP26. Over 2,000 companies committed to new science-based targets for reducing their emissions, a trend that does not exclude the financial sector, which has seen large financial firms making commitments to shift their portfolios to net-zero by 2030. 

As financial portfolios are increasingly expected to align with climate goals, the need for transparency intensifies. Companies are increasingly expected to release clear and detailed plans on how they will achieve their net-zero commitments.

And businesses are listening. As many ready themselves for the expected deluge of climate reporting and regulation, an increasing number have released net-zero targets of their own. However, a recent analysis suggests corporate climate targets are vague, unambitious and lacking follow-through. Despite the rush to action, most continue to lack a clear understanding of how climate change will impact the strategy and operations of their business in the long term. This reality makes planning for climate adaptation a real challenge. While it can be easy to proclaim lofty goals, many companies’ climate strategies are a lot more modest when it comes to outlining specific steps with any chance of achieving desired outcomes. 

As presenteeism abounds, it is no surprise that many companies have chosen to adopt a “wait and see” attitude, quietly expressing utter confusion about what to do next. And so far, climate-focused policymakers and nonprofits have not been of much help. It is easy to get overwhelmed.

Yet the risk of inaction is high: Increased droughts and other extreme weather events can threaten the economic base of entire regions, upending the way of life for communities; skyrocketing flood insurance rates and equipment maintenance costs can drive long-established companies out of business; entire regional workforces can become susceptible to previously rare diseases. Even companies less affected by the physical impacts of climate change face risk from customer boycotts, employee activism, investor pressure, the increased cost of capital and the impact of regulatory sanctions on companies that fail to act on the worldwide climate issue. 

While the pressure to act mounts, businesses leaders need to understand the entire range of opportunities in climate mitigation and climate adaptation. Alongside shoring up your company and strengthening its market position, you need to be able to get yourself in a position to help others adapt to the changing climate. 

Here are a few steps every company can take now.

1. Assess your company’s greenhouse gas (GHG) emissions profile, set a reduction goal and develop detailed and realistic plans for achieving it. 

This might involve changing your production processes, travel arrangements, logistics and distributions. It could also mean transitioning to purchasing renewable energy, improving fuel or energy efficiency of your buildings and equipment or subsidizing your employee’s use of public transportation options.

Keep in mind that your company has tremendous capability to drive change — even small businesses can make changes with significant impact. Often, these changes produce financial savings, too.

Related: Why Now Is the Time to Invest in Climate Technology

2. Assess your company’s climate risks. 

Think through how changing weather patterns or rising temperatures might impact your infrastructure. Don’t forget about changing market demand and consumer attitudes. New regulations can also present risks and cost a pretty penny to comply. Evaluate potential impacts and develop plans of action in case those risks materialize.

Related: What Is Business Climate Change, and Are You Prepared for It?

3. Analyze opportunities that may open for your company as the result of changing climatic conditions or regulations. 

Although no one wants to look like a profiteer, your business’s very survival may depend on your ability to “be in the right place at the right time,” and take an honest survey of opportunities. For example, if your business provides products or services that can help individuals and communities adapt to the impacts of changing climate, you need to be thinking strategically and positioning your business to continue doing so.

Climate change is our collective challenge and cannot be solved from organizational siloes. Remember to collect and share relevant data, motivate your employees and their social network, choose suppliers that can demonstrate climate consciousness and educate your customers.

Most importantly, the risks and opportunities related to climate change must be reflected in your core business strategy — doing so will enable your organization to adapt and transform to meet the challenges of tomorrow. This may be in the form of new processes and procedures, and in certain cases, a reworking of the business model in its entirety. Nevertheless, the core of what it takes to stay in business and prosper is still the same: the unwavering pursuit of customer and shareholder value, tending to the needs of communities where you operate and staying on the right side of regulators. Your company can continue to grow with ease and momentum if you take the right steps to protect and develop it to adapt to these new conditions.

Related: Catching Up On Climate Change? There’s Still Time To Do It Right.


Better together: Offsetting cybersecurity’s labor challenges with API integrations



The labor challenges afflicting cybersecurity teams far and wide are no secret. A razor-tight hiring market coupled with surging demand and an accelerating threat landscape has created a perfect storm of complexity, resulting in a widening skills gap that is driving higher levels of burnout and human error across the sector. In fact, Verizon’s independently commissioned 2022 Data Breach Investigations Report found that 82% of breaches today involve some degree of human error. Whether it’s an unsuspecting end user or a bleary-eyed analyst, the vulnerabilities caused by cognitive overload shouldn’t be overlooked.  

Take the recent high-profile Uber data breach. A malicious actor, posing as an internal IT administrator, used digital collaboration channels to trick an Uber employee into giving up their VPN credentials, leading to a total compromise of the rideshare giant’s network infrastructure. The breach exemplified the consequences of a social engineering attack targeting the always-on hybrid workforce. And with the rate of such attacks accelerating in volume and velocity, it’s clear that more visibility of these threats is needed for security teams to effectively remediate them.

Many organizations are investing in a plethora of new, best-in-class security products in response to staffing shortages. However, reactive patchwork spending on the industry’s latest niche products shouldn’t be viewed as the answer, as the tool sprawl often creates additional complexity that hurts organizations more than it helps. Enterprises, on average, have 60 to 80 different security monitoring tools in their portfolio, many of which go unused, underutilized or forgotten. Forcing security teams to master a myriad of tools, consoles and workflows shifts priorities from managing risk to managing technology.

An integrated cybersecurity framework

The companies best positioned to offset cybersecurity’s labor challenges are those adopting best-of-breed security tools and platforms that offer a deep library of API and third-party integrations. Above all, an integrated framework empowers organizations to effectively navigate their unique environments by consolidating tools and reducing human error through the following three processes:


Intelligent Security Summit

Learn the critical role of AI & ML in cybersecurity and industry specific case studies on December 8. Register for your free pass today.

Register Now

  • Improved protection via security intelligence and threat sharing: This enables rapid recognition and response to incoming threats via machine learning analytics tools, strengthening a human analyst’s ability to formulate swift and comprehensive cyberdefense measures.
  • Improved efficiency via automation: This enables offloading of repetitive and mundane manual tasks to AI-enabled tools, streamlining human workflows by accelerating and improving key facets of incident response and vulnerability management.
  • Improved prevention via sharing and consolidating tool data: This enables complete, real-time visibility into an organization’s entire security environment to promote the creation of targeted alerts that uncover unknown threats.

In collaborating with a wider range of security vendors, organizations leveraging API integrations benefit from the combined knowledge of all integrated platforms to greatly improve overall security posture. The extensive access to timely threat intelligence allows security teams to align prevention, investigation and response plans across multiple security controls, as well as increase the speed of their detection and remediation efforts.

Amid the widespread adoption of cloud-based hybrid work environments, it’s increasingly clear that organizational security architectures must consist of scalable, tightly integrated solutions that combine the right balance of automated prevention, detection and response capabilities to effectively protect data across its lifecycle.

Enhancing detection and increasing cybersecurity efficacy

An open API integration framework is the embodiment of unlocking strength in numbers. It stitches together the critical functions and processes performed by foundational security tools — email security, endpoint security, web security, NDR, data security — into a single meshed framework that operates in unison and shares centralized threat intelligence data across its ecosystem. By connecting all the pieces of the puzzle, organizations gain the resources to enhance their prevention and detection capabilities in complex environments.

In one scenario, an API framework could enable automated processes to continuously flow between an email gateway and security service edge (SSE) to corresponding SIEM/XDR systems. This would allow security teams to share rich logging, metadata, indicators of compromise, malicious URLs, user activity, data movement and machine learning analytics in real time. The AI-powered SIEM platform automates the analysis of that threat data, sifting through the noise to generate actionable alerts with contextual information for security teams. Meanwhile, the real-time contextual insights provide simplified guidance for analysts to alleviate potential threats and, if needed, formulate a swift response to an attack.

With access to a wider range of threat data touchpoints, cybersecurity teams can also create customized scripts within the overarching API library. This gives them “targeted capabilities” that more directly align with their specific needs and skillsets. For instance, the team could create a script that simultaneously analyzes email security logs from Vendor A, data protection logs from Vendor B, web security click logs from Vendor C, and spam filter logs from Vendor D, based on which intel is most relevant to their specific use case. Filtering the exceedingly high volumes of incoming alerts enhances the efficiency of the entire team, empowering analysts to identify needles in the haystack by prioritizing the right alerts at the right times for maximized protection.

Automating manual processes and workflows

Despite the growing number of innovative, best-in-class products available on the market today, it’s important to remember that a multi-vector social engineering attack is exceedingly difficult for hybrid security teams to combat regardless of the tools in their stack. Quick and agile responses are non-negotiable in these situations, but with resources stretched thin and employees working from multiple locations, executing swift corrective action free of human error is easier said than done. Even the most experienced and skilled security teams are susceptible to mistakes while trying to remediate an attack. Therefore, identifying how to automate well-defined processes wherever possible is imperative for tightening these response durations and ensuring security teams can remediate quickly and effectively.

With access to an open API library, organizations can integrate the capabilities of additional AI/ML security tools into their existing security architecture to automate the repetitive steps of protection, detection, response, mitigation and intelligence sharing. Whether it’s informing an endpoint security provider of an emerging alert, or securely moving data from one storage solution to another, API-driven automation can handle the routine, error-prone tasks cybersecurity teams perform every day. Streamlining these otherwise human-centric workflows allows overstretched analysts to instead focus on more critical threat assessments requiring extensive time and attention. That, on a macro level, strengthens the security posture of the greater organization.

There’s no magic bullet that will completely reverse cybersecurity’s labor challenges in the immediate future. But there are proactive steps organizations can take now to provide the critical support their security teams need today. For effectively navigating a complex threat landscape, there’s no better place to start than with the applied adoption of a deep API integration framework.

After all, cybersecurity is a team sport. Why defend alone when you can defend together? 

Joseph Tibbetts is senior director for tech alliances and API at Mimecast.

Source link

Continue Reading


It’s foie gras season in unicorn land • TechCrunch




elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.

With most startups getting repriced behind closed doors, we love getting data that gives us a glimpse of what’s going on. This week, our new information comes from EquityZen, which shared insights on secondary stock sales. EquityZen also put up a few IPO predictions that gave us food for thought. Let’s explore. — Anna

A glimpse of repricing

How do you know when a unicorn has lost its billion-dollar valuation? Usually you only find out long after the fact, when — and if — the company raises a down round that makes it clear that its equity valuation is no longer in the unicorn realm.

The thing is, not many founders want to advertise that they have raised capital at a lower valuation than their previous round; in most cases, they just won’t disclose their new valuation.

As market observers, this leaves us with little data on a topic that our readers do care about: What kind of repricing they could expect. This is why we were grateful for Instacart, which made it public that it reduced its valuation through a 409A price change. This wasn’t good news, but it was a helpful data point for everyone involved. However, that was back in March.

Source link

Continue Reading


This Top-Rated PDF Solution Is 66% Off Now



Opinions expressed by Entrepreneur contributors are their own.

Paper has made its way largely out of business, but that doesn’t mean you don’t still work with documents regularly. Instead, we’re just working with them differently: with the dreaded PDF. These static files can be great if you’re positive that a document is ready, but a serious nightmare when you have to make changes. When you’re working with a lot of PDFs, you need a quality digital solution.


We’ve got a deal you’ll like. For a limited time, you can get a lifetime subscription to UPDF Pro for 66% off.

UPDF Pro is one of the top-rated PDF solutions on the market. Geeky Gadget writes, “UPDF is a potent PDF editor and PDF converter designed to stay up with advanced technologies. It ensures that whichever features you use are up to date. UPDF not only converts PDF to Word but can perform many advanced editing.” Fossbytes adds, “UPDF doesn’t have a boring interface like other PDF software. The design is stunning and eye-catching. On top of it, it is convenient to use. You wouldn’t be bothered with a complex design that is very time-consuming.”

These are just the tip of the iceberg of positive reviews for this all-in-one PDF solution for individuals and businesses. With it, you can edit any PDF document across Windows, Mac, iOS, and Android devices, adding or deleting text, editing fonts and color, and much more. The tool allows you to add, crop, rotate, replace, extract or delete images, watermark documents, and password-protect them for elevated confidentiality. You can also easily annotate PDFs, highlight, underline, or strike out text, add shapes and notes, and much more. Finally, it’s even easy to convert any PDF to Word, Excel, PowerPoint, and a ton of other file types in just a click.

Working with PDFs has never been easier than with a lifetime subscription to UPDF Pro. Grab it on sale for 66% off $149 at just $49.99, the best price you’ll find online.

Prices subject to change.

Continue Reading