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India’s retailers can stay ahead of the competition by leveraging conversational commerce



India’s retail sector remains one of the strongest pillars of the country’s economy, contributing over 10 percent to the Gross Domestic Product (GDP) and accounting for almost 8 percent of employment. The sector’s growth in the last few years led it to become the fifth largest global destination in the retail space.

But as the pandemic struck, the organised retail space incurred losses to the tune of Rs 19 lakh crores, with low footfalls and change in customer behaviour. As per a 2020 McKinsey report, 96 percent of consumers adopted new shopping behaviours while 60 percent expected to shift to online shopping. Indian retailers had to adopt drastic measures such as laying off workers and cost-cutting in infrastructure to keep up with the challenges. Besides the local players, global brands like Levis Strauss and H&M announced that their India operations were among the worst hit globally.

The situation called for rapid innovation and new ideas to increase customers and decrease shopping spends. Traditionally, the industry depended on walk-in customers, but the pandemic forced these customers to stay indoors and retailers had to adapt to this ‘new normal’.

The new normal for retailers

The pandemic forced retailers to significantly rethink their growth strategies. And conversational commerce began to play a crucial role in this journey. Leaders in this space, observed that 73 percent of users use multiple channels in their buying journey, and the gap between online and offline modes is reducing day by day. With their array of services, the company has helped many retailers across sectors not just survive but also thrive during these challenging times. For years, has been at the forefront of the conversational commerce wave. Today, this technology is more critical than ever.

As today’s millennial customers want a personal connection with the brand of their choice, it has become essential for these brands to communicate with them. 760 million Indians are smartphone users in 2021, a massive jump from 76 million in 2013. To talk to this growing smartphone user base, brands need to personalise their messages and develop a connection with their customers through messaging apps, to improve both online as well as offline shopping experiences.

Through new features such as shopping by appointment, digital invoices, contactless payments, and more, many retailers have managed to improve customer experience (CX) in these times. As we enter the era of contactless shopping, conversational commerce has come in as a boon. It helps brands contact customers via their preferred channels and enable them to get access to digital receipts, know more about offers, shop via product catalogues and customised recommendations. Ramneek Khurana, Co-Founder, Lenskart says, “The first time we experimented with conversational commerce was when we went into lockdown in March 2020. We wanted a familiar and easy way for customers to converse with us to fulfil their urgent eyewear needs. We introduced buying over WhatsApp for the first time. Since then it has become the fastest-growing channel for us and contributes significantly to our overall topline.”

Conversational commerce allows brands to capture the entire customer journey – right from discovery to post-sales seamlessly on a single platform. It lets customers have the ability to view and discover products, interact with the brand representatives, make a purchase, and finally get post-sales customer service on one platform. Recent studies have shown that retailers who are nailing the technology are seeing an increase in NPS (net promoter score) as well as reduced customer churn and less customer service expenses. Yash Dayal, CTO, Zivame says, “Zivame has offered conversational experiences for consumers for a few years now. We released our Chatbot in 2021 to assist customers with their post purchase experience. As of today, a significant percentage of customer interactions are resolved via the Zivame chatbot. Launching this conversational experience has helped us improve our customer experience scores. As a next step we are working to make the chatbot even smarter by leveraging GPT-3 to build advanced NLP capabilities.”

“The personalisation and customisation that is possible in conversational commerce helps consumers make more informed choices and brands to build deeper relationships with the customers. At OZiva, we have leveraged conversational commerce at various touchpoints in a user’s journey – Right from pre-purchase to post-purchase. It helps us to have a deep partnership with our customers, empower them in their health journey and effectively lead to better LTV”, adds Aarti Gill, Co-founder, OZiva.

Like them, many other retailers and brands are now waking up to the reality of conversational commerce, so much so that $7.3 billion has been invested in conversational AI to improve personalised customer service experiences.

Staying ahead of the competition helps retailers provide seamless customer service on any channel, with the aim to turn every conversation into conversion. It offers a deep understanding of customer behaviour, accurate data, improved customer engagement, enhanced customer support, and seamless processes.

The company is present at all important junctures for a retailer – it helps the latter engage, reach, personalise, automate, and monetise through a range of services.

Their Mobile Service Cloud offers a frictionless service experience. It lets brands communicate via all channels, collaborate with teams, integrate software and tools, and automate conversations.

Their Communication Platform lets brands connect to multiple messaging channels via’s Business Messaging API or send voice calls via their Voice API or SIP Trunk. Retailers can send and receive SMS messages worldwide, communicate on the WhatsApp bot and other conversational channels, call in a matter of minutes, and get insights for each call. Apart from the usual Facebook and WhatsApp Messaging, lets retailers integrate Instagram Messaging into their processes. Instagram Messaging offers communication channels such as stories, public comments, direct messages, and mentions. This not only gives customers a customised experience, but the conversation remains filter-free and private.

Mobile Marketing Cloud is the only omnichannel customer engagement solution that includes all mobile messaging channels like SMS and WhatsApp. It lets retailers manage personal conversations at scale, unlock customer data, personalise offerings, build omnichannel marketing campaigns, automate customer journeys, and future-proof data in Google Analytics and Facebook.’s Conversational AI Cloud is an omnichannel tool that enables retailers to easily build and launch their own intelligent conversations and conversational user interfaces. It also lets them offer instant personalised interactions, automate phone conversations with conversational IVR, improve customer engagement with AI, integrate with other smart systems, and unlock more value.

Their Payments Platform helps retailers accept both online and POS payments on just one platform. It optimises payments across all platforms, offers advanced payment data, and comes with easy-to-use APIs and integrations.

Through these features, has already impacted various retailers and their businesses. So even as retailers try to make the most in this post-pandemic world, conversational commerce leveraged by brings opportunities that help businesses truly stand out and thrive.

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Amazon may lay off 20,000 employees, including managers: Report



Amazonmay lay off about 20,000 employees across divisions as the company reevaluates its pandemic-induced hiring spree, according to a media report.

A Computerworld report stated that the tech giant could lay off employees across the company, including distribution centre workers, technology staff, and corporate executives. Staff at all levels will likely be affected, it found.

Last month, the New York Times reported that Amazon plans to lay off approximately 10,000 people, and “the cuts will focus on Amazon’s devices organisation, including the voice-assistant Alexa, as well as at its retail division and in human resources”.

However, according to Computerworld, the layoffs could impact nearly double the number of employees– roughly 6% of the company’s corporate employees and about 1.3% of its global workforce of more than 1.5 million composed primarily of hourly workers.

YourStory could not independently verify the report.

Corporate staff have been told that employees will receive a 24-hour notice and severance pay, in accordance with their company contracts, the Computerworld report noted. “There is a sense of fear among employees in the company as the news has come out,” the report added, quoting a source who was informed directly about the layoff effort.

The layoffs would be the largest staff reduction in Amazon’s history.

“There is no specific department or location mentioned for the cuts; it is across the business. We were told this is as a result of over-hiring during the pandemic and the need for cost-cutting as the company’s financials have been on a declining trend,” the source told Computerworld.

After the New York Times report, Amazon Chief Executive Officer Andy Jassy shared some information about role eliminations in a note. Jassy confirmed that layoffs were occurring, though he did not specify the planned number of employees to be laid off.

“Our annual planning process extends into the new year, which means there will be more role reductions as leaders continue to make adjustments. Those decisions will be shared with impacted employees and organisations early in 2023,” Jassy wrote in the message, noting that Amazon had already communicated that layoffs would occur in the Devices and Books businesses, and would be extending a voluntary reduction offer for some employees in the People, Experience, and Technology (PXT) organisation. 

“We haven’t concluded yet exactly how many other roles will be impacted (we know that there will be reductions in our Stores and PXT organisations), but each leader will communicate to their respective teams when we have the details nailed down,” Jassy noted.

Meanwhile, the Computerworld report noted that employees on Amazon’s robotics team have been laid off.

Amazon’s muted third-quarter earnings as well as disappointing fourth-quarter projections led the company’s stock to plummet. Its third-quarter earnings were severely impacted by unpredictable consumer shopping habits and inflation. 

Amazon is likely to lay off several employees in India across divisions, according to media reports. Last month, Amazon confirmed that it will shut down its wholesale unit Amazon Distribution. This is the third business unit to be closed after the e-commerce giant announced the wrapping up of Amazon Academy and the food delivery business in India.

Globally, tech companies have announced layoffs as part of their cost-cutting efforts. In November, Meta CEO Mark Zuckerberg announced that the company had decided to reduce the size of its team by about 13%, cutting over 11,000 jobs. In the same month, Elon Musk reduced half of Twitter’s workforce or about 3,700 jobs at the social media firm.

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Unlock The Entrepreneurial Potential Of Your Team With Employee-Ownership



A strong team of many outperforms even the most hardworking of entrepreneurs on their own. But when hiring employees, freelancers and contractors, how do you ensure they have the same entrepreneurial skills and drive that you do as your company’s owner? Is it unrealistic to expect employees to be motivated and committed to an organisation they didn’t found?

Nicki Sprinz thinks she has cracked the code of unlocking the entrepreneurial potential of your team, and the answer lies in employee ownership. Sprinz is managing director of B-Corp certified ustwo London, a company of over 200 employees, and cofounder of Ada’s List, an 8000-strong community designed to support women working in the tech industry. ustwo has recently become employee-owned and has already seen the benefits of breaking down the distinction between owners and employees.

According to the Employee Ownership Association, this way of working can improve productivity, support more resilient regional economies and empower team members, resulting in them being far more engaged. Sprinz explained the main benefit for entrepreneurs of this model along with practical tips for managing directors and company founders to make the transition to becoming employee-owned.

Employee ownership protects the company

“Being employee-owned means existing team members, who are now partners, feel empowered as owners,” said Sprinz. She believes that this encourages everyone to put in the work to uphold a strong company culture and course-correct if they see anything awry.

Whilst this might not happen automatically, a founder can make it more likely that their team upholds the vision. Sprinz has put frameworks in place to ensure everyone has a voice. “We hold open firesides, have elected partner representatives on the board, and ensure there are regular channels of communication for all team members to be part of growing the culture and living the values,” she said.

Keeping the team on board means protecting the company. “There are no surprises about the direction we are taking with the business,” explained Sprinz. “We involve everyone in the decisions we make on our projects and ensure we are accountable, both commercially and ethically.”

Attract and retain top talent

In a competitive market, how does your company attract and retain the best talent in the world for the benefit of your clients? Employee-ownership could be the solution. Not only does it make job listings stand out, but it attracts individuals who are like-minded and think long term. They are committed to a future with whichever company they choose to join and are prepared to push themselves to make it happen.

“High quality potential recruits and employees are interested in values and purpose,” said Sprinz. “Being able to talk about employee ownership helps you stand out in a tough hiring market. We have several interview stages so a candidate can get to know us as well as we’d like to know them.”

Sprinz’ interview stages aim to weed out “cultural and value mismatches that ultimately lead to an unfulfilled team.” They ask candidates multiple questions about their values and examples of them in practice, and they encourage candidates to probe with questions about ustwo. They also “publicise the salary for all open roles and candidates have the opportunity to meet other members of the team,” she added.

Control quality

When scaling a business, ambitious entrepreneurs cannot afford to let quality slip. Growth at all costs is a false economy that ends with the business back at square one and having to work harder to undo reputational damage. “A more entrepreneurial team ensures quality stays high,” explained Sprinz. Not only do your team members care deeply about the work they do, they also know they benefit from company growth, so they are incentivised to keep raising the bar.

“If your team is invested in the long term financial success of the company, they also feel pride that their work contributes to overall success,” said Sprinz. “They respond by raising the bar on their work.” Sprinz also believes that, “Regular transparent sharing of financial results and metrics maintains dialogue on personal and company impact.”

Direct the future

An employee-owned company has options for the future. The owner might one day want to step aside or sell, and the company’s succession plan will already be in place. In the meantime, the company has hit new heights and progressed with new ideas because its foundations are solid.

Like Maslow’s Hierarchy of Needs, you cannot reach self-actualisation without warmth and shelter, and a company cannot break through ceilings with constant recruitment issues. When team members are bought into the company, they are bought into its future too, making more certain outcomes for everyone involved.

“The partner representatives on the board surface the priorities of the rest of the team and ensure the conversations of the board are directed accordingly,” explained Sprinz. “The representatives are actively part of the bigger picture and playing a huge part in shaping the company’s future.”

Unlock the entrepreneurial potential of your team by exploring employee ownership, advised Sprinz. The best people will be proud to tell their friends that they are part-owners of the place they work. They will feel valued and listened to and respond with their effort and devotion. Could employee ownership be the right step forward for you?

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With $3M new funding, Egyptian startup OneOrder sets out on growth drive • TechCrunch



OneOrder, Egypt’s supply chain solutions provider for restaurants, has raised $3 million seed funding led by Nclude with participation from A15, and Delivery Hero Ventures. The latest funding brings the total funding raised by the startup to $10.5
million, including $6.5 million working capital financing from financial institutions.

Launched in March this year, OneOrder makes it possible for restaurants to order food supplies through its online platform, solving the fragmented supply chain challenges that lead to erratic prices, waste, quality issues, and storage cost.

By using its platform, restaurants no longer have to deal with tens of suppliers, and can order only what they need, for next day delivery, stemming wastage and doing away with the need for warehouses. The platform also ensures operational efficiency and helps restaurants save money by leveraging OneOrder’s economies of scale.

The startup plans to use the funding to scale its operations in Egypt including increasing its warehouse footprint, and to explore growth opportunities within the Gulf Cooperation Council (GCC) region, and Africa.

“We are exploring Saudi Arabia and expanding south into our continent. I think Africa has a lot of markets that feel the same pain points that Egypt does,” said OneOrder co-founder and CEO, Tamer Amer, who co-founded OneOrder with Karim Maurice (CTO), also founder Cube, an online restaurant-reservation service.

“The solution that we’re providing has shown that this industry is ready for tech solutions…[and] we are working on a more substantial operating system for the restaurants not just the supply chain and inventory management system, rather the full cycle that would turn their operations automatic by using AI and machine learning capabilities to drive the supply chain,” said Amer, a restaurateur for over two decades, initially in the U.S before settling in Egypt from 2008.

Amer, told TechCrunch that the sourcing challenges he experienced operating two restaurants in Egypt — Fuego, a sushi bar, and Longhord Texas Barbeque — inspired the launch of OneOrder, to serve the country’s total addressable market of 400,000 restaurants.

“I had always taken the supply chain in the U.S for-granted; we would order and get the supplies all the time. We didn’t have to worry about shortages or price changes. I realized that Egypt is so underserved and the industry is really doing a lot of things that we shouldn’t be doing,” he said.

“… restaurants should not have a full-time job monitoring the supply chain and procuring products because it takes away focus on the core business, which is serving customers. So that’s where the idea really started,” he said.

OneOrder plans to, through its partners and backed by its extensive data, begin extending working capital financing options to restaurants as a way of helping them scale their operations.

Basil Moftah, the managing partner at Nclude, said: “The product-market fit of the OneOrder solution is very impressive, along with the positive impact it is delivering to all stakeholders in the value chain. Through the use of technology and alternative data, OneOrder’s embedded financing will help underserved clients who are unable to secure traditional financing. This aligns perfectly with our investing philosophy and we are glad to be embarking on this journey with the team.”

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