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How to Use the Right Data to Make Effective Business Decisions

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Opinions expressed by Entrepreneur contributors are their own.

The days of entrepreneurs and business leaders being forced to make key decisions off little more than gut instinct are long-gone. This isn’t to say that you won’t be forced to make guesses and assumptions about the next right step for your company or brand, but in today’s world, there’s no reason why you shouldn’t also be relying on data to help guide you in making those decisions.

When it comes time to make the next crucial decision for your business, the importance of what data you use — as well as how much — lies in both its consistency and continued growth throughout the history of your business’s lifecycle. By using the right data to assist your decision-making process, you can create new opportunities for your business that can generate additional revenue. The data can even predict future trends for your company and its customers alike while also optimizing your current operations.

However, using the right sets of data is easier said than done. You need to utilize data that provides actionable insights and is collected through the best tools available.

Related: Best Ways to Use Data in Making Decisions

Identify what data you need to answer crucial questions

Being able to identify and analyze the right data in your decision-making process is paramount in understanding what actions — or types of actions — can lead to creating the greatest impact and amount of traction you want your business to have. For instance, sending surveys to each of your customers after a sale is made or lost can help generate valuable insight into the unique journey each customer experiences when interacting with your brand. These insights will help you improve to grow your sales volume or order numbers.

Whatever your reasoning may be for using data in your decision-making process, the first step is to focus on what data sets are most important to that process. Furthermore, the data or sets of data you identify at the start of this process should always be able to produce insights to help answer any questions you have regarding how your business can be changed or improved upon through specific actionable initiatives.

By deciding on your business objectives, along with keeping the key questions you want to answer in mind, you can then be better prepared to seek out the right kind of data you’ll need to accomplish objectives. When you begin identifying those data sets, it’s equally important to remember not to bog yourself down into analysis paralysis by collecting a larger amount of data that won’t be as helpful in answering your questions or making decisions. For example, if you are looking to identify data that can boost the manufacturing quantities of a specific product your business creates, including and analyzing data pertaining to your company’s marketing initiatives may not be as relevant or helpful in this process.

Related: Good Decision Making Requires Good Data

Ensure you have the right tools for data collection and analysis

For any form of data analysis to be beneficial to your business, you need to understand if the tools at your disposal are the best ones to use for the tasks you need them to perform. After all, no one wants to spend time collecting volumes of data, only to realize that they’ve used the wrong tools or technologies in analyzing them.

As such, you must use the right tool (or tools) for collecting the specific data points you need to help you make the best decisions for your business. Start by asking yourself if the tools and technologies currently available can help you meet or exceed your goals or objectives. Likewise, if you realize that you lack the right tools to help in collecting and analyzing your internal data, you will need to research which ones will be able to perform these actions.

For example, if you are looking to collect and analyze data around how to improve the quality of the products your business sells, you’ll need to make sure that you have the proper tools, like Salesforce, Marketo or even social media websites like Facebook, Instagram and YouTube.

Again, don’t waste time collecting supplementary data that either doesn’t provide you with answers to any key questions you have or won’t provide you with any actionable insights. Without a systematic approach to collecting and managing data strategically, you’re bound to end up with data saturation that will only further impede your decision-making process.

Related: How to Use Real-Time Data to Fine-Tune Your Business Decisions

Use the right data to instigate growth for your business

The overarching goal of data collection and analysis in your decision-making process should be to provide answers you can use to bolster your business’s growth. Whether that comes from converting a larger portion of your target market into paying customers for additional revenue or simply predicting certain trends your business can get in front of before its competitors, all the relevant data you collect and analyze should be able to translate into strategic initiatives for growth.

After gaining clarity over what data is needed and reaffirming that you have the best tools to collect and analyze that data, you should involve other key leaders or decision-makers within your organization to gain their perspectives and insights as to how that data can best be used to spur growth. Bringing these individuals together and asking them what data is most important to their departments and teams can spur additional discussion to help you make crucial decisions for your business. Additionally, some of these leaders may provide insights others within your organization may not have.

Having enough data to help you make effective decisions for your business is paramount, but having the right tools to collect the right data from the right sources is invaluable.

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These are the 12 big bets of future disruptive technologies

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The 12 big bets on future technologies as per Nasscom report

The National Association of Software and Services Companies (NASSCOM) and Boston Consultancy Group (BCG) have identified 12 big bet technologies that can potentially disrupt markets in the next 3-5 years.

A report titled “Sandboxing into the Future: Decoding Technology’s Biggest Bets”, has identified these technologies of the future: autonomous analytics, Artificial Reality and Virtual Reality, autonomous driving, computer vision, deep learning, distributed ledger, edge computing, sensortech, smart robots, spacetech, sustainability tech, and 5G/6G.

AR VR concept image

The report noted that these 12 technologies will unravel in diverse ways, giving way to regional and vertical-specific big bets. While buyers in North America and Europe are betting on technologies such as autonomous analytics, APAC is likely to focus more on 5G/6G technologies, sensortech and smart robotics. Overall, technology buyers anticipate that investments in emerging technologies will account for 70%- 80% of tech spending by 2030.

“Going forward, it will be interesting to see how businesses will put their bets on emerging technologies and how they would be taking ahead the tech revolution for the larger good of the society,” said NASSCOM President Debjani Ghosh.

Cognizant acquires Utegration

Leading technology services company Cognizant has said it bought Houston-based Utegration LLC, a full-service consulting and solutions provider specializing in SAP  technology and SAP-certified products for the energy and utilities sectors.

Cognizant will gain approximately 350 employees in North America and India upon the close of this acquisition.

“We believe Utegration’s rich industry expertise and differentiated portfolio of energy and utilities-focused products and accelerators is a perfect complement to our SAP practice,” said Rob Vatter, Executive Vice President of Cognizant’s Enterprise Platform Services.

Utegration serves over 50 North America-based clients in the energy and utilities sector with solutions across four domains aligned to market needs: customer experience, billing and advanced metering infrastructure, managed services, data science and analytics, and finance and asset performance management.

HCLTech partners with Intel and Mavenir for 5G solutions

HCLTech, a leading Indian technology services company revealed a new collaboration with Intel Corporation and Mavenir to develop and provide scalable private 5G network solutions for communication service providers (CSP) and broader cross-vertical enterprises.

Through this new collaboration, the companies will work closely on a range of projects and activities across enablement, go-to-market and sales acceleration, with the goal of delivering more 5G solutions to CSPs, Internet of Things (IoT) and enterprise verticals, a statement said.

HCL

The three companies will work cross-functionally to add new offerings and help generate greater value for enterprises. The companies will develop a cloud-native enterprise-to-enterprise (E2E) architecture of an Intel Xeon processor-based 5G solution leveraging Mavenir RAN, Intel SmartEdge and HCLTech’s management, orchestration and automation services.

“There is currently a great need for scalable, reliable 5G solutions across nearly every enterprise and industry,” said Kalyan Kumar, Chief Technology Officer, HCLTech. “This need represents a major opportunity to innovate and deliver solutions that will have a major impact on business operations and outcomes.”

Collins Aerospace to expand operations in India

Collins Aerospace, which is part of Raytheon Technologies has announced that it will be expanding its operations in India. The company inaugurated its Global Engineering & Tech Centre and a new India Operations Centre to mark its 25th year in Bengaluru.

Collins Aerospace has also pledged significant capital and manpower investments over the next five years given that the Indian aerospace & defence (A&D) market is projected to reach $70 billion by 2030.

The team at Collins India is actively collaborating with Indian R&D organisations like NAL, CMTI, DRDO for study into materials, additive manufacturing, pre-qualification tests and other important projects.

Wipro bags top honour for workplace inclusion

Wipro Limited, a leading Indian technology services and consulting company, has been recognised as a ‘Gold’ employer by the India Workplace Equality Index (IWEI) 2022.

Awarded to the top employers by IWEI, the gold employer is the highest of 3 levels, where an organisation is credited with ‘embedding inclusion in the workplace.’ Highlights of Wipro’s efforts in this journey include recognition of Wipro’s leadership in India to advance LGBTQ+ inclusion in the workplace, from organisational policies to external communications.

wipro

It also demonstrates a long-term and in-depth commitment towards LGBTQ+ inclusion, where Wipro has implemented several initiatives enabling its employees to become active allies for the community.

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Corraling Kafka: New ecosystem simplifies, democratizes event-streaming data for enterprises

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Aiven, a cloud-data platform based in Helsinki, has fleshed out an open-source ecosystem for Apache Kafka, a popular event-streaming platform. The new offerings promise to help enterprises consolidate their Kafka infrastructure using open-source components. 

“Event streaming is transitioning toward the main stack of the IT infrastructure,” Filip Yonov, director of data streaming product management at Aiven, told VentureBeat. “At Aiven, we have witnessed the fastest growth in the event-streaming domain compared to all other products.”

Apache Kafka provides the infrastructure for wiring streams of data together from databases, apps, IoT devices, and third-party sources. Kafka helps organize raw data into event streams that reduce data size and are easier to integrate into event-driven apps and analytics. Enterprises use it to improve customer experiences, build the industrial metaverse and monitor patients. 

However, building out a Kafka infrastructure involves a lot of moving parts. Aiven has consolidated all the necessary tooling into one place to simplify this process. Key new enhancements include support for Apache Flink and data governance. These complement existing tools for connecting services, replicating data and managing schemas for Kafka deployments.

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The need for simplicity

LinkedIn originally developed Kafka to integrate data across its large microservices infrastructure and open-sourced it in 2011. Over the intervening years, large enterprises have customized the tooling for their own needs, and several vendors have rolled out proprietary enhancements to fill in gaps around governance and integration. Many organizations use Kafka for various data pipeline scenarios, such as transferring data between applications in real-time or moving data from a database to a data warehouse.

Yonov told VentureBeat that as Kafka clusters become larger and more complex, they require additional tooling and governance to ensure proper operation and management. “Unlike existing Kafka solutions, Aiven’s offering does not require organizations to choose between proprietary tools and vendor lock-in or open-source technologies without support,” he said.

Improving the developer experience with event streaming

One essential aspect has been to democratize the experience for working with event-streaming data. The open-source tool, Klaw, provides a self-service interface for managing Kafka clusters. Kafkawize, which develops Klaw, recently joined Aiven’s open-source development office in September to help integrate their tools together. Now they are working together to improve self-service, simplify user management and enforce data governance. 

Another significant development was to connect streaming data to SQL queries familiar to data engineers. The new Aiven for Apache Flink tools allows teams to process larger volumes of events and run real-time analytics using SQL. Aiven provides this as a fully managed service that reduces the complexity of deploying a Flink cluster. It also simplifies the integration with Aiven for Apache Kafka to filter, enrich and aggregate events on the fly. 

Aiven hopes to replicate the success of other open-source frameworks like PostgreSQL, Kubernetes and Linux, built by a healthy mix of contributions from various communities. 

“We truly believe that fostering an open-source, community-driven and inclusive ecosystem of technologies around Apache Kafka can drive further innovations and new developments in the data-streaming domain, ensuring the long sustainment of the technology in the future,” Yonov said.

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How do tech layoffs impact PERM and the green card process? • TechCrunch

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Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.

“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”

TechCrunch+ members receive access to weekly “Dear Sophie” columns; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.


Dear Sophie,

I handle HR and immigration at our tech company. We filed a PERM for one of our team members about five months ago for her EB-2 green card, and we’re awaiting certification from the Labor Department. We’ve been gearing up to start PERM for another employee.

Will the layoffs in the tech industry affect the PERM process for EB-2 and EB-3 green cards? What will happen to my team members’ green cards if our company has to do layoffs?

— Pondering in People Ops

Dear Pondering,

It’s wonderful that you’re steadfastly supporting your team with green card sponsorship. This can provide unfathomable peace of mind for people still on non-immigrant status in the U.S. through the green card process. We’re here to help ease the holiday season with education on the options for both companies and individuals.

Let’s dive into the winter wonderland of PERM and employment-sponsored green cards.

Will tech layoffs impact the PERM process?

For the permanent labor certification application — or PERM — your company is currently working on, the short answer is yes, the layoffs may have several different effects depending on where your company is in the process.

The PERM green card process is a multistep and time-intensive one involving a labor market recruitment test requiring employers to demonstrate to the U.S. Department of Labor (DOL) that there are no qualified U.S. workers (U.S. citizens and green card holders) who are qualified, willing and able to fill the EB-2 or EB-3 PERM position. PERM also aims to ensure that the opportunities, wages and working conditions of U.S. citizens and green card holders are protected.

A composite image of immigration law attorney Sophie Alcorn in front of a background with a TechCrunch logo.

Image Credits: Joanna Buniak / Sophie Alcorn (opens in a new window)

If you are in or will soon start the PERM recruiting phase, you may receive a larger number of job applicants for your job posting due to the recent layoffs in the tech sector. With an uptick in potentially qualified applicants, it could prove more difficult to demonstrate that there is no qualified U.S. worker to fill the PERM role. If a qualified U.S. worker is ready, willing and able to fill the PERM role, the labor market test fails and the DOL will not grant the company’s PERM labor certification.

Keep in mind that unemployment is a big concern for the DOL. During the last recession, when millions of jobs were lost, DOL increased its scrutiny of the adjudication of PERMs, particularly within the financial sector, to ensure displaced U.S. workers were considered for positions before international talent.

At the moment, the U.S. unemployment rate is under 4%, so we have a ways to go before we match the 10.6% unemployment rate in 2010. Although there have been many layoffs in tech, I remain optimistic, as there are other indicators that the economy is still strong and there are many job requirements in and beyond the tech sector.



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