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Here’s what you can expect on Day 1 of Brands of New India Mega Summit



In a move to accelerate the growth of India’s D2C economy, YourStory’s most anticipated property, ‘Brands of New India’, is all set to launch the first edition of its Mega Summit.

To be held on January 28-29, 2022, the summit will see participation from important ecosystem players from India’s growing D2C landscape including founders, business leaders, tech leaders, enablers, changemakers, and more. The speakers will share their thoughts on market dynamics, ecosystem partnerships, product and innovations, and trends that will fuel the next phase of growth of the country’s D2C ecosystem.

Day 1 line-up at the Brands of New India Mega Summit

Day 1 of the Brands of New India Mega Summit 2022 will kickstart with a stellar line-up of speakers delivering inspiring sessions.

The opening day kicks off with a keynote from YourStory Founder and CEO Shradha Sharma, where she describes the idea, aim, and passion behind launching a property to propel the growth of the country’s D2C sector. She will also share her thoughts on the overarching theme of the mega summit – Powering India’s D2C ecosystem.

It will be followed by an inaugural panel discussion where Aman Gupta, Co-founder and CMO, boAt Lifestyle; Ananth Narayanan, Founder and CEO, Mensa Brands; and Vineeta Singh, Founder and CEO, SUGAR Cosmetics will share their thoughts on what it takes to build the ‘Great Indian D2C story’. As India’s D2C market size is gaining momentum to touch the $100 billion mark by 2025, it will be crucial to know the perspective of the big guns in the category on the challenges, innovations, and trends that will fuel the next leap.

Here’s a look at some of the sessions we have lined up with prominent entrepreneurs, business leaders, enablers, and changemakers from India’s D2C ecosystem:

  • Ajith Pai, Chief Operating Officer, Delhivery on ‘Cracking the D2C code’.
  • Harshil Mathur, Co-founder and CEO, Razorpay and Varun Alagh, CEO and Co-founder, Mamaearth on ‘Unlocking next-phase of growth for India’s $100Bn D2C Movement’.
  • Bimal Kartheek Rebba, Co-founder, Trell on ‘Powering India’s D2C commerce with regional/vernacular content’.
  • Nitin Agarwal, CEO, GlobalBees on ‘Adopting the ‘house of brands’ model’. His session will capture elements such as the challenges, opportunities, and trends that can be expected while adopting this model.

  • A session on the ‘Essentials of building a sustainable D2C business’ will be moderated by Dipanjan Basu, Partner, Fireside Ventures where he will speak with successful and inspiring women entrepreneurs such as Sahar Mansoor, Founder and CEO, Bare Necessities; Pallavi Utagi, Founder and CEO, Superbottoms; Shauravi Malik, Co-founder, Slurrp Farm; Aishvarya Murali, Founder, The Unbottle Company; and Gita Ramanan, Co-founder and CEO, Design Cafe.
  • Viewers will also get a chance to gather insights on key solutions and innovations that are helping the e-commerce brands to scale in a panel discussion titled ‘Scale and solutions’ featuring Gaurav Mangla, Co-founder and CEO, Pickrr; Akash Gehani, Co-founder, Instamojo; Prabhkiran Singh, Founder and CEO, Bewakoof; Kapil Makhija, CEO, Unicommerce; and Shankar Prasad, Founder and CEO, Plum.
  • Shantanu Deshpande, Founder and CEO, Bombay Shaving Company; Chaitanya Ramalingegowda, Director and Co-founder, Wakefit; Vikas Bagaria, Founder, Pee Safe; and Mohit Kumar, Founder and CEO, Business on BOT on ‘Disrupting D2C space: Meet the category creators’. The panelists will share their experiences and learnings on what it takes to think out of box and build a sustainable business that customers love.
  • A panel discussion with Rajaganesh Sethupathi, Head – Enterprise Solutions, Delhivery; Lokesh Gupta, VP – Supply Chain,; Maruthy Ramgandhi, CPTO, Bewakoof; Vedang Patel, Co-founder, The Souled Store; and Taran Chhabra, Founder, Neemans on ‘Re-thinking supply chain design for D2C & omni-channel brands’.

  • Dhwani Mehta, Co-founder and CEO, Ecovia on ‘Helping D2C brands ride the sustainability wave’.
  • Venkataramani K, Managing Director and CEO, Health & Glow; Revant Bhate, Co-founder and CEO, Mosaic Wellness; Abhijeet Gaur, General Manager, E-Commerce, Bureau.ID; and Venkatesh Sundar, Founder and CMO, Indusface will participate in a panel discussion on ‘Being secure in the fast paced D2C world’.
  • Jivraj Singh Sachar, Host, Indian Silicon Valley Podcast will moderate a session on ‘Importance of understanding your customer today’ with Vivek Prabhakar, Founder, Chumbak; Bhavik Vasa, Founder and CEO, GetVantage; and Sankalp Mehrotra, Vice President of Monetization, Flipkart.

Also on the roster are some insightful masterclasses with Jesse George, Customer Success Manager, WebEngageon ‘Marketing deep dive: How to leverage WebEngage for businesses’; Gaurav Kachhawa, Chief Product Officer, Gupshup on ‘Scaling D2C brands with the power of conversational commerce’; and Gaurav Dadhich, AD and GM, Checkout, Razorpay and Devesh Gupta, Product Marketing Manager, Razorpay on ‘Magic checkout: Unlock growth for your business’.

To log in to our virtual event platform and experience Brands of New India Mega Summit, join here. Don’t forget to tag #BrandsOfNewIndia when you share your experience, learnings, and favourite moments from the event on social media.

For a line-up of all the action-packed sessions at the mega summit, check out Brands of New India Mega Summit website.

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Identity in the metaverse: Creating a global identity system



With the advent of the metaverse, the need for a global identity system has become apparent. There are many different ways to create an identity in the metaverse, but no single system is universally accepted. 

The challenge is usually two-fold: first, how to create an identity that is accepted by all the different platforms and services in the metaverse, and second, how to keep track of all the different identities a person may have.

There are many proposed solutions to these challenges, but no clear consensus has emerged. Some believe that a single, global identity system is the only way to ensure interoperability between different platforms and services. Others believe that multiple identities are necessary to allow people to maintain their privacy and security.

The debate is ongoing, but it is clear that the need for a global identity system is becoming more urgent as the metaverse continues to grow.


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In this article, we will explore the various options for creating a global identity system in the metaverse. We will discuss the pros and cons of each option, and try to identify the best solution for the future.

Option 1: A single global identity

The simplest solution to the problem of identity in the metaverse is to create a single, global identity system. This would be a centralized system that would be responsible for managing all identities in the metaverse. 

The advantages of this approach are obvious: It would be much easier to keep track of identities, and there would be no need to worry about different platforms and services accepting different identities. In addition, a centralized identity system would allow for better security and privacy controls, as well as the ability to track identity theft and fraud.

However, this approach also has several disadvantages. First, it would be very difficult to create a global identity system that is accepted by everyone. Also, a centralized system would be vulnerable to attack and could be used to track people’s movements and activities. Third, it would be difficult to protect the privacy of users in a centralized system.

Option 2: Multiple identities

Another solution to the problem of identity in the metaverse is to allow each person to have multiple identities. This would mean that each person could have one or more identities that they use for different purposes. 

One of the main advantages of this approach is that it would allow people to maintain their privacy and security. Each person could choose which identity to use for each situation, and they would not have to worry about their entire identity being exposed. In addition, this approach would be more resilient to attack, as it would be much harder to take down multiple identities than a single one.

The limitations of such an approach would be that it could be difficult to keep track of all the different identities, and there would be no guarantee that different platforms and services would accept all of them. In addition, multiple identities could lead to confusion and could make it more difficult for people to build trust with others.

Option 3: A decentralized identity system

A third solution to the problem of identity in the metaverse is to create a decentralized identity system. This would be an identity system that is not controlled by any one centralized authority but rather is distributed among many different nodes. 

This might seem like the ideal approach, since decentralization is a common theme in the metaverse. However, there are still some challenges that need to be overcome. For instance, it would need to be ensured that all the different nodes in the system are properly synchronized and that the system as a whole is secure. In addition, it might be difficult to get people to adopt such a system if they are used to the more traditional centralized approach.

One solution would be to get the nodes in the system to be run by different organizations. This would help to decentralize the system and make it more secure. Another advantage of this approach is that it would allow different organizations to offer their own identity services, which could be more tailored to their needs.

Another would be to incorporate an edge computing solution into the system. This would allow for more decentralized processing of data and could help to improve performance. It would also make the system more resilient to attack since there would be no centralized point of failure.

The best solution for the future of identity in the metaverse is likely to be a combination of these approaches. A centralized system might be necessary to provide a basic level of identity services, but it should be supplemented by a decentralized system that is more secure and resilient. Ultimately, the goal should be to create an identity system that is both easy to use and secure.

The ideal identity standards of the metaverse

Now that we have explored the various options for identity in the metaverse, we can start to identify the ideal standards that should be met by any future global identity system. 

It is no easy task to create a global identity system that meets all of the criteria, but it is important to strive for an ideal solution. After all, the metaverse is still in its early stages, and the decisions made now will have a lasting impact on its future. 

Current iterations of the metaverse have used very traditional approaches to identity, but it is time to start thinking outside the box. The ideal solution will be one that is secure, private, decentralized, and easy to use. It will be a solution that allows people to maintain their privacy while still being able to interact with others in the metaverse. 

Most importantly, it will be a solution that can be accepted and used by everyone. Only then can we hope to create a truly global identity system for the metaverse.

The bottom line on identity in the metaverse

The question of identity in the metaverse is a complex one, but it is an important issue that needs to be addressed. 

The challenges associated with creating an implementation that is secure, private and decentralized are significant, but they are not insurmountable. For one, it will be important to get buy-in from organizations that have a vested interest in the metaverse. These organizations can help to promote and support the adoption of identity standards. 

It is also important to keep in mind that the metaverse is still evolving, and the solution that is ideal today might not be ideal tomorrow. As such, it will be critical to have a flexible identity system that can adapt as the needs of the metaverse change. 

Ultimately, the goal should be to create an identity system that is both easy to use and secure. Only then can we hope to create a truly global identity system for the metaverse.

Daniel Saito is CEO and cofounder of StrongNode

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How to Eliminate Scheduling Inefficiencies in Your Business



What do salons, consultancies, and home service providers all have in common? This question may seem like the prime setup for a joke, but there’s no punchline to look forward…

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Why You Should Start a Business Only While You Have a Job



Opinions expressed by Entrepreneur contributors are their own.

Many people that I meet tell me that they dream of starting their own . I always ask them, “Then why don’t you?” They typically respond by saying that they have so many financial and personal responsibilities, that they can’t just quit their job to start a company, etc. Then I tell them my story …

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Related: How to Use Your Current Job to Start Your Next Business

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