Connect with us


Get ready for an action-packed Day 2 of the Brands of New India Mega Summit



After a stellar line-up of speakers on the inaugural day, the razzmatazz is set to continue on the second and final day of the first edition of YourStory’s Brands of New India Mega Summit.

Following the overarching theme of the summit, ‘Powering India’s D2C ecosystem’, the conversations and sessions on day 2 will also see a plethora of speakers sharing their thoughts on market dynamics, ecosystem partnerships, product and innovations, and trends that will fuel the next phase of growth of the country’s D2C ecosystem.

Fireside chats and leadership talks with leading founders and business leaders

The day will kickstart with a leadership talk between Shradha Sharma, Founder and CEO, YourStory Media and Sandeep Barasia, Executive Director and Chief Business Officer, Delhivery on ‘Delhivery for D2C’.

Titled ‘Decoding ‘meaty’ success’, Licious co-founders Abhay Hanjura and Vivek Gupta will discuss their journey from being a category creator to India’s first D2C unicorn.

Also on the agenda is a leadership talk with Rhitiman Majumder, CMO and Co-founder,

Pickrr on ‘How Pickrr is winning the fulfillment arms race’.

Lizzie Chapman, Co-founder and CEO, ZestMoney will share her thoughts on the role buy now, pay later can play in the success of a D2C business in a fireside chat on ‘Making life affordable for the next billion’.

Day 2 will also see Arjun Vaidya, Venture Lead, Verlinvest India, talk about ‘From zero to exit: The journey of a D2C founder’; and Abhijit Bose, Head of India, WhatsApp will chat about ‘Why this is India’s decade and what the future holds’.

Also on the roster is a fireside chat with Darpan Sanghvi, Group Founder and CEO, Good Glamm Group where he will share his thoughts on the ‘Power of storytelling in commerce’.

‘Key trends and innovations in payments & neo-banking that will drive hyper growth for D2C businesses’ will be the topic for a fireside chat with Vedanarayanan Vedantham, Head – SME & Start-up Business, Razorpay and Shashank Mehta, Head, RazorpayX.

Chanakya Gupta, Vice President – Strategic Partnerships & Brand Accelerator, Flipkart will participate in a fireside chat session on ‘Building a D2C brand on marketplaces’ and A Appadurai, Country Manager – Graphics Solutions Industrial Business, HP will chat about ‘How startups can be more culturally relevant’.

Panel discussions

Khilan Haria, Head of Payments Products, Razorpay; Swagata Sarangi, Co-founder, Smytten; Gaurav Khatri, Co-founder,; Nitin Agarwal, Co-founder, Chief Growth Officer, UpScalio; and Manish Chowdhary, Co-founder, WOW Skin Science will share their thoughts on ‘‍The D2C payments playbook: Improving the payment experience for D2C’.

Titled ‘Small steps, giant leaps – The next wave of Indian D2C Superstars’, the session will have Akshay Varma, Co-founder, Beco; Raunaq Singh Anand, Co-founder, FlexNest; Arman Sood, Co-founder, SleepyOwl; Ahana Gautam, CEO and Co-founder, Open Secret; and Dharmishtha Goenka, Founder and CEO, Praakritik. The session is celebrating the growth stories of some of the high-potential, emerging D2C startups.

Pushkar Shukla, Co-founder and Managing Director, Beatitude; Shivani Poddar, Co-founder and CEO, FabAlley; Jatin Gujrati, Business Head, Vedix; and Dilip Gopinath, Senior Vice President and Startup Lead, HSBC India Commercial Bank will participate in a panel discussion on ‘Made in India … for the world!’

Srinivas B Vijayaraghavan, VP Marketing, Gupshup; Samriddh Dasgupta, CMO, Heads Up For Tails; and Malika Datt Sadani, Founder and CEO, The Moms Co. will share their learnings on ‘Innovative customer engagement approaches for D2C brand’.

Keynotes and masterclasses

Bimal Kartheek Rebba, Co-founder, Trell will conduct a masterclass on ‘Immersive, interactive, innovative: Taking social commerce to the next level’; Bhavik Vasa, Founder and CEO, GetVantage on ‘Fundraising in the new normal’; Venkatesh Sundar, Founder and CMO, Indusface on ‘Application security playbook for D2C brands’; Dhwani Mehta, Co-founder and CEO, Ecovia on ‘Building for the next wave of conscious consumers; and Harminder Ari, Vice President – India Sales, WebEngage on ‘Managing customer engagement and retention.

To log in to our virtual event platform and experience Brands of New India Mega Summit, join here. Don’t forget to tag #BrandsOfNewIndia when you share your experience, learnings, and favourite moments from the event on social media.

For a line-up of all the action-packed sessions at the mega summit, check out Brands of New India Mega Summit website.

Source link


Identity in the metaverse: Creating a global identity system



With the advent of the metaverse, the need for a global identity system has become apparent. There are many different ways to create an identity in the metaverse, but no single system is universally accepted. 

The challenge is usually two-fold: first, how to create an identity that is accepted by all the different platforms and services in the metaverse, and second, how to keep track of all the different identities a person may have.

There are many proposed solutions to these challenges, but no clear consensus has emerged. Some believe that a single, global identity system is the only way to ensure interoperability between different platforms and services. Others believe that multiple identities are necessary to allow people to maintain their privacy and security.

The debate is ongoing, but it is clear that the need for a global identity system is becoming more urgent as the metaverse continues to grow.


Intelligent Security Summit

Learn the critical role of AI & ML in cybersecurity and industry specific case studies on December 8. Register for your free pass today.

Register Now

In this article, we will explore the various options for creating a global identity system in the metaverse. We will discuss the pros and cons of each option, and try to identify the best solution for the future.

Option 1: A single global identity

The simplest solution to the problem of identity in the metaverse is to create a single, global identity system. This would be a centralized system that would be responsible for managing all identities in the metaverse. 

The advantages of this approach are obvious: It would be much easier to keep track of identities, and there would be no need to worry about different platforms and services accepting different identities. In addition, a centralized identity system would allow for better security and privacy controls, as well as the ability to track identity theft and fraud.

However, this approach also has several disadvantages. First, it would be very difficult to create a global identity system that is accepted by everyone. Also, a centralized system would be vulnerable to attack and could be used to track people’s movements and activities. Third, it would be difficult to protect the privacy of users in a centralized system.

Option 2: Multiple identities

Another solution to the problem of identity in the metaverse is to allow each person to have multiple identities. This would mean that each person could have one or more identities that they use for different purposes. 

One of the main advantages of this approach is that it would allow people to maintain their privacy and security. Each person could choose which identity to use for each situation, and they would not have to worry about their entire identity being exposed. In addition, this approach would be more resilient to attack, as it would be much harder to take down multiple identities than a single one.

The limitations of such an approach would be that it could be difficult to keep track of all the different identities, and there would be no guarantee that different platforms and services would accept all of them. In addition, multiple identities could lead to confusion and could make it more difficult for people to build trust with others.

Option 3: A decentralized identity system

A third solution to the problem of identity in the metaverse is to create a decentralized identity system. This would be an identity system that is not controlled by any one centralized authority but rather is distributed among many different nodes. 

This might seem like the ideal approach, since decentralization is a common theme in the metaverse. However, there are still some challenges that need to be overcome. For instance, it would need to be ensured that all the different nodes in the system are properly synchronized and that the system as a whole is secure. In addition, it might be difficult to get people to adopt such a system if they are used to the more traditional centralized approach.

One solution would be to get the nodes in the system to be run by different organizations. This would help to decentralize the system and make it more secure. Another advantage of this approach is that it would allow different organizations to offer their own identity services, which could be more tailored to their needs.

Another would be to incorporate an edge computing solution into the system. This would allow for more decentralized processing of data and could help to improve performance. It would also make the system more resilient to attack since there would be no centralized point of failure.

The best solution for the future of identity in the metaverse is likely to be a combination of these approaches. A centralized system might be necessary to provide a basic level of identity services, but it should be supplemented by a decentralized system that is more secure and resilient. Ultimately, the goal should be to create an identity system that is both easy to use and secure.

The ideal identity standards of the metaverse

Now that we have explored the various options for identity in the metaverse, we can start to identify the ideal standards that should be met by any future global identity system. 

It is no easy task to create a global identity system that meets all of the criteria, but it is important to strive for an ideal solution. After all, the metaverse is still in its early stages, and the decisions made now will have a lasting impact on its future. 

Current iterations of the metaverse have used very traditional approaches to identity, but it is time to start thinking outside the box. The ideal solution will be one that is secure, private, decentralized, and easy to use. It will be a solution that allows people to maintain their privacy while still being able to interact with others in the metaverse. 

Most importantly, it will be a solution that can be accepted and used by everyone. Only then can we hope to create a truly global identity system for the metaverse.

The bottom line on identity in the metaverse

The question of identity in the metaverse is a complex one, but it is an important issue that needs to be addressed. 

The challenges associated with creating an implementation that is secure, private and decentralized are significant, but they are not insurmountable. For one, it will be important to get buy-in from organizations that have a vested interest in the metaverse. These organizations can help to promote and support the adoption of identity standards. 

It is also important to keep in mind that the metaverse is still evolving, and the solution that is ideal today might not be ideal tomorrow. As such, it will be critical to have a flexible identity system that can adapt as the needs of the metaverse change. 

Ultimately, the goal should be to create an identity system that is both easy to use and secure. Only then can we hope to create a truly global identity system for the metaverse.

Daniel Saito is CEO and cofounder of StrongNode

Source link

Continue Reading


How to Eliminate Scheduling Inefficiencies in Your Business



What do salons, consultancies, and home service providers all have in common? This question may seem like the prime setup for a joke, but there’s no punchline to look forward…

Continue Reading


Why You Should Start a Business Only While You Have a Job



Opinions expressed by Entrepreneur contributors are their own.

Many people that I meet tell me that they dream of starting their own . I always ask them, “Then why don’t you?” They typically respond by saying that they have so many financial and personal responsibilities, that they can’t just quit their job to start a company, etc. Then I tell them my story …

Hero Images | Getty Images

Related: How to Use Your Current Job to Start Your Next Business

Continue Reading