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Eight Persuasion Tactics Anyone Can Use To Be More Convincing

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Every professional should master the art of persuasion. Whether you’re negotiating for a raise, pitching to an investor, giving a presentation, or trying to win a new client, having influence can help reach your goal. 

Below, eight members of Young Entrepreneur Council share top tips to appeal to others — and why those tactics work so well.

1. Talk Less, Listen More, Solve Their Problems

The most experienced salespeople know it’s actually best to talk less and listen more. Let the other party talk about themselves, their situation, and what they’re looking for. You’ll discover so much more about their needs and desires by listening than by telling them what they need and want. Once they’re finished telling you all that they want to tell you, speak to them in a way that demonstrates you understand their challenges and desires. Explain how you intend to solve their most pressing problems or fulfill their wishes. – Blair Thomas, eMerchantBroker

2. Lead With Your Investment Thesis

Be bold and differentiate with your idea. Successful pitches find the balance between emphasizing the idea while maintaining a structure relatable to investors. Get the point across quickly and clearly with inductive reasoning. This means open with the conclusion and then explain the details that help an investor believe it’s valid. American author Barbara Minto, best known for the Minto Pyramid Principle, which is her immortal framework for writing and presenting ideas, explains it in her book, The Pyramid Principle. Reid Hoffman, venture capitalist, author and co-founder of LinkedIn, has a similar point, which is to “lead with your investment thesis.” – Daria Gonzalez, Wunderdogs

3. Ask The Right Questions To Understand Needs

Asking the right questions is critical to understanding your customers’ needs and a critical part of persuasion. Questions help you guide your customers’ attention down a particular path. If you create a great series of questions, your potential customer will not only appreciate the well-thought-out questions but will share with you exactly what it will take to convince them. When you have that deeper understanding of your customer — their needs, desires and fears — you can more effectively craft your pitch in a way that resonates with them. – Kevin Getch, Webfor

4. Create A Win-Win Scenario With Data Or Facts

A good tactic of persuasion is a win-win scenario. No one likes risk and no one likes to lose. Creating a scenario in a presentation where there is no loser and little to no risk is a great tactic. The secret to this is for it to be legitimate and verifiable. That means data, facts, and an easy opt-in for those you are persuading. That makes it an easy win-win for them and truly a no-brainer. This is a perfect option for those seeking a reciprocal relationship in a business where both are involved in a public campaign where both companies promote products that work together. – Baruch Labunski, Rank Secure

5. Use The Art Of Storytelling From Experience

The art of storytelling, especially when it comes from personal experience. Almost anything can be Googled, but part of the reason Reddit is so huge in the online community is that a lot of the info is personal life experience shared and viewers can always tell when somebody is not being authentic. The same goes for presenting. Starting off by sharing an experience not only gives your approach a personal touch, but shows the audience your character in how you frame the story, problem and proposed solution. It gives a glimpse into who you are as a human being because you’ve been through the wringer yourself and establishes your credibility because you know what it’s like to step into the audience’s shoes. Plus, storytelling supplements data and statistics so your presentation isn’t dry. – Givelle Lamano, Lamano Law Office

6. Make Them Feel You’re On The Same Team

Make the other person feel like you’re both on the same team. You can approach this with the sense that you’re both trying to solve the same problem or from the point of view that you’re both a part of a group of people with a shared belief. Either way, the key is to get across how you’re both on the same team trying to get the same result. You want to frame it as though it’s us against whatever the problem you’re trying to solve is. It works well because it makes you feel aligned and builds trust. If you feel like you’re on the same team, you’re going to work collaboratively to find outcomes, and you can avoid the other party feeling like they’re being sold to, which can make them defensive. – Cody Candee, Bounce

7. Use Proper Body Language And Eye Contact

A helpful persuasion tactic is to use your body language and eye contact to your advantage. Make enough eye contact to show that you’re paying attention, but make sure not to stare as you might come off rude or intimidating. It’s also important to face the other party with open arms — literally — to show that you’re invested in the conversation and what they have to say. – Stephanie Wells, Formidable Forms

8. Share Credentials That Reinforce Authority

One of the principles of persuasion, according to Dr. Robert Cialdini, is authority. People trust and listen to a person or organization that is clearly a recognized authority on a subject. If you want to persuade a client or an investor to work with you, then share credentials that reinforce your authority from the very beginning. For example, you can talk about awards you’ve won, that you’re recognized in specific publications and trade associations, or by featuring your past successes. When you showcase your authority in a direct but non-boastful manner, people will pay attention to you. They’ll also be more open to any communication you have and you’ll find it easier to persuade them to take action that you want them to. – Blair Williams, MemberPress

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Dune: Awakening is an open world survival MMO

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Dune: Awakening made its debut at The Game Awards as an open world survival massively multiplayer online game.

The game from Funcom and Nukklear looks beautiful, full of very detailed imagery of the desert planet Arrakis, also known as Dune. The game asked for beta signups, but we got no other information. Survival is the key word. Dune is a very deadly world, with sandworms and an unforgiving climate.

You can see places in the trailer like the city of Arakeen by day and night, as well as desert biomes and more. It’s not clear when it is coming. With luck, it will be close to the second Dune movie coming in late 2023.

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Rumors confirmed, Street Fighter 6 kicks off in June 2023

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Fighting Game fans are excited now that Capcom announced that Street Fighter 6 is coming to PS5, PS4, Xbox Series X/S and PC on June 2, 2023. The game was initially announced in February 2022, but that reveal did not include a specific release date beyond 2023.

The trailer at The Game Awards focused on new mini games and the international setting. In addition to the 18 previously announced fighter, the trailer also confirms that several new fighters — Dee Jay, Manon, Marisa and JP — that will join the game’s roster.

Notably, the June 2 release date for Street Fighter 6 may be a strategic choice for Capcom. June is the very beginning of Q3.

The last installment of the franchise — Street Fighter V — released nearly seven years ago so fans have been eager for another installment. A day before The Game Awards, the game’s June release date was leaked via the PlayStation Store.

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5 Things to Do Now to Propel Your Business in 2023

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Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurship is a daily leap of faith. In times of economic uncertainty, that leap may feel like a dive off a cliff. We are in one of those times. It likely will take months to fully re-adjust to the forces that have pummeled the world’s economy, and to entrepreneurs, months can feel like years.

With the right playbook, entrepreneurs can survive and thrive in whatever economic scenario. Here are five things you can do to propel your business ahead now and through the difficulties of business cycles for years to come.

1. Learn the lessons of more challenging times

A rocky economy presents a unique opportunity to make tough decisions about the business plan. Everything is open to reexamination. How has the market changed? Are your customers facing challenges that create new opportunities for your solutions? How do new conditions change your assumptions, and what actions do you need to take in response?

Critically evaluate your product roadmap. Is this the time to pivot or become more aggressive with your current plans? Prioritize the highest margin features that are achievable in the next twelve months. Push out projects that don’t make that list, and re-assign resources accordingly. Re-assess pricing. Even as inflation tiptoes back from the highest levels in forty years, raw material and transportation costs remain way up. What will impact your customers if you adjust the pricing or add surcharges to offset these costs, at least temporarily?

It’s been a rough year for hiring. Many companies took the talent they could get. If there are employees or gig workers who would fare better in a different job, now is the time to let them go. Make tough-minded corrections that will pay off overall — corrections that might be avoidable in less challenging times.

Related: How to Turn Inflation and Recession into Your Largest Business Opportunity

2. Tighten your grip on cash

Venture capitalists are pulling back. In the third quarter, Crunchbase reported that funding for startups in U.S. and Canada fell 50% year-over-year. Valuations are down across the board. If you are fortunate enough to be a later-stage startup that benefited from VC largess in 2021, make your last raise last longer than intended.

Keep your dry powder dry, and put off going for another round until the markets even out. Reemphasize the basics for early-stage companies with less market validation and greater distance between now and a potential exit. Delay all capital expenditures. Leverage the hybrid work model if possible, to reduce rent and other office expenses. Continue with Zoom or Google Meet. Now is not the time to rack up travel costs. Re-negotiate fees and terms with service providers. Seek credit terms with key suppliers, in a word, bootstrap.

3. Talk to customers, in person. Now.

How have the business needs of your customers — whether paying or beta — changed over the last 18 months? Are there benefits to your solution that have more recognized value now? Nearly every business, for example, from corporates to startups, has been forced to re-learn the lessons of supply chain management. Startups that can help their customers make better business decisions based on artificial intelligence (AI), reduce costs by improving inventory management or protect against out-of-stock scenarios by identifying and building relationships with new, more local sources of supply will have an edge.

Related: Finding Validation in Serving Customers

4. Non-dilutive capital

According to PitchBook, venture capitalists are showing greater interest in portfolio companies “whose satellite, robotics and software tools can do double duty” in military and commercial markets. International conflicts are one reason, of course.

Another is that the defense and military security industries are generally viewed as recession-proof. Our firm routinely encourages portfolio companies to consider non-dilutive funding from the Small Business Administration — grants to support cutting-edge technologies range from $150,000 to more than $1 million.

Navigating the application process isn’t for the faint of heart. A startup must be realistic about the work involved, but in many states, there are resources to help. Besides the funding, severe responses to agency requests for proposals are reviewed and evaluated by technologists. At a minimum, this can be terrific feedback and a great source of industry contacts.

5. Blue-chip cultures attract blue-chip talent

Company culture can be an asset or a liability. An inclusive, rich culture helps key hires say yes. Finding stakeholders that believe what you believe and are aligned with your team’s values significantly improves the odds that they will stick with you in good times or bad.

After months of “great resignation” fever, the over-heated demand for talent may be cooling off. Maybe offers aren’t as fast or grand as they were a year ago. Maybe Twitter won’t be the only advanced technology business to let people go. Regardless, the search for great talent isn’t a faucet that a young company turns off and on. A startup might modulate the timing or the number of hires but stand at the ready to recruit and filter for culture fit.

Related: 3 Ways to Stay Competitive in the War for Talent

With the right mindset and intentional approach, an entrepreneur can make 2023 a year to strive and thrive. As Yogi Berra, my favorite baseball player of all time, said, “Swing at the strikes.” In business, like baseball, the right swing can turn even the most challenging pitch into a hit.

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