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Clear Communication is Always Key



Opinions expressed by Entrepreneur contributors are their own.

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast.

Planning a big party can be extremely stressful. As a host, it’s important to make sure everyone has a great time, from the quality of the food to the entertainment. 

DJ Tempoe

When that party is for your daughter’s 16th birthday, the stakes are even higher. Teenagers are notoriously difficult to impress, so Yelp reviewer Cassandra G. knew she had to have the best for her daughter’s backyard party. 

She landed on Tempoe Entertainment, an entertainment network of DJs, photo booths, lighting equipment, photographers, and event coordinators based in Long Beach, California. 

“It was our daughter’s 16th birthday party. So I wanted the DJ, and then I also wanted a photo booth. I don’t remember which came first, whether I was looking for the photography studio first or the DJ first, but somehow it all kind of worked out that they were all a one-stop shop,” said Cassandra.  

While she was expecting great entertainment—after all, that’s a DJ’s primary job—she was impressed by the extra effort put in by both DJ Mike and her photo booth attendant who, once she was done setting up her station, pitched in and helped out with other aspects of the party. 

“The fact that they were able to just get in there and get to work on their own without too much direction from us—it really took a lot of stress off of us. We were able to finish up what we needed to do and then go on to play the hosts of the party,” said Cassandra. 

According to Tempoe Entertainment owner Ryan, who also goes by DJ Tempoe, that willingness to do whatever it takes to make a great party starts in the hiring and training process. There’s no such thing as “That’s not my job” at Tempoe Entertainment DJs. 

“Our photo booth attendants are actually trained to do everything except DJ. They’re not only just friendly and great at what they do with the photo booth, but they’re always looking at something that they can advance on,” Ryan said. 

And as any party planner knows, there’s always something to do during an event.  

Tempoe Entertainment has really grown in the last few years, from a one-man-band to sixteen DJs and more than 30 other employees, plus partnerships with entertainment vendors. Communication is critical in this line of work. After all, they’re working at important milestone events in their customers’ lives. 

Because of this, the communication systems in place at Tempoe are extensive. Even better, they’re fueled by suggestions from reviewers. Ryan has worked to implement those ideas into his current business process, and he feels it has improved his business. 

“We take reviews very, very seriously,” said Ryan. “That’s the way we see what the client not only expected from us, but the finished product as well. So we value our reviews, like 100%. Some customers will come up to you at the end of the event and say that you did a great job, but it really goes the extra mile when someone takes 15, 20 minutes out of their busy work life and says something positive about you online.” 

Positive reviews are the goal of every small business, but when your product is something as experiential as entertainment, it can be hard to showcase your work. Ryan firmly believes in using photos and video to make sure potential customers know the quality they’re getting from Tempoe Entertainment. 

“For the most part, even showing them some samples goes a long way too… Yelp is a really big help with that because we’re able to actually post our pictures on Yelp and people go through them and they’re like, ‘Hey, you know, I really liked that.’ I think also a lot of videos really capture the moment of, so we have promo videos for a lot of our equipment, our lighting, our special effects, and then really, really most importantly, our DJs too. So that way they can kind of get a sense of who’s going to be there at their events, before even committing to us for their event.” 

For Cassandra, leaving Yelp reviews is mostly about making sure small business owners know they are appreciated. She prefers leaving more positive reviews than negative. 

“I write reviews when I have a positive experience—if I feel welcome or if I feel like the employees or the business owner are friendly or go out of their way to make me feel welcomed or to accommodate me. I also especially like to write reviews for local businesses and independent businesses because I know that it helps them succeed. I feel like it’s my little way of doing my part to help the small guy.” 

Small businesses—especially those who are more service based like Tempoe Entertainment—can benefit from these other key business tactics from Ryan: 

  • It’s always your job. Teamwork and cross-training make a huge impression on clients and can improve your reviews. 
  • Reviews can be a key to innovation. Reviews are important for growth as a company and can help you implement new policies and procedures that improve your business.  
  • Always show and tell. Have examples of your work readily available to show patrons, especially when your service is auditory and/or visual.
  • Talk it out. Ensure you’re communicating efficiently with staff and guests, a crucial element when hosting highly personal events like weddings and birthday parties. 

Listen to the episode below to hear directly from Ryan and Cassandra, and subscribe to Behind the Review for more from new business owners and reviewers every Thursday.


Identity in the metaverse: Creating a global identity system



With the advent of the metaverse, the need for a global identity system has become apparent. There are many different ways to create an identity in the metaverse, but no single system is universally accepted. 

The challenge is usually two-fold: first, how to create an identity that is accepted by all the different platforms and services in the metaverse, and second, how to keep track of all the different identities a person may have.

There are many proposed solutions to these challenges, but no clear consensus has emerged. Some believe that a single, global identity system is the only way to ensure interoperability between different platforms and services. Others believe that multiple identities are necessary to allow people to maintain their privacy and security.

The debate is ongoing, but it is clear that the need for a global identity system is becoming more urgent as the metaverse continues to grow.


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In this article, we will explore the various options for creating a global identity system in the metaverse. We will discuss the pros and cons of each option, and try to identify the best solution for the future.

Option 1: A single global identity

The simplest solution to the problem of identity in the metaverse is to create a single, global identity system. This would be a centralized system that would be responsible for managing all identities in the metaverse. 

The advantages of this approach are obvious: It would be much easier to keep track of identities, and there would be no need to worry about different platforms and services accepting different identities. In addition, a centralized identity system would allow for better security and privacy controls, as well as the ability to track identity theft and fraud.

However, this approach also has several disadvantages. First, it would be very difficult to create a global identity system that is accepted by everyone. Also, a centralized system would be vulnerable to attack and could be used to track people’s movements and activities. Third, it would be difficult to protect the privacy of users in a centralized system.

Option 2: Multiple identities

Another solution to the problem of identity in the metaverse is to allow each person to have multiple identities. This would mean that each person could have one or more identities that they use for different purposes. 

One of the main advantages of this approach is that it would allow people to maintain their privacy and security. Each person could choose which identity to use for each situation, and they would not have to worry about their entire identity being exposed. In addition, this approach would be more resilient to attack, as it would be much harder to take down multiple identities than a single one.

The limitations of such an approach would be that it could be difficult to keep track of all the different identities, and there would be no guarantee that different platforms and services would accept all of them. In addition, multiple identities could lead to confusion and could make it more difficult for people to build trust with others.

Option 3: A decentralized identity system

A third solution to the problem of identity in the metaverse is to create a decentralized identity system. This would be an identity system that is not controlled by any one centralized authority but rather is distributed among many different nodes. 

This might seem like the ideal approach, since decentralization is a common theme in the metaverse. However, there are still some challenges that need to be overcome. For instance, it would need to be ensured that all the different nodes in the system are properly synchronized and that the system as a whole is secure. In addition, it might be difficult to get people to adopt such a system if they are used to the more traditional centralized approach.

One solution would be to get the nodes in the system to be run by different organizations. This would help to decentralize the system and make it more secure. Another advantage of this approach is that it would allow different organizations to offer their own identity services, which could be more tailored to their needs.

Another would be to incorporate an edge computing solution into the system. This would allow for more decentralized processing of data and could help to improve performance. It would also make the system more resilient to attack since there would be no centralized point of failure.

The best solution for the future of identity in the metaverse is likely to be a combination of these approaches. A centralized system might be necessary to provide a basic level of identity services, but it should be supplemented by a decentralized system that is more secure and resilient. Ultimately, the goal should be to create an identity system that is both easy to use and secure.

The ideal identity standards of the metaverse

Now that we have explored the various options for identity in the metaverse, we can start to identify the ideal standards that should be met by any future global identity system. 

It is no easy task to create a global identity system that meets all of the criteria, but it is important to strive for an ideal solution. After all, the metaverse is still in its early stages, and the decisions made now will have a lasting impact on its future. 

Current iterations of the metaverse have used very traditional approaches to identity, but it is time to start thinking outside the box. The ideal solution will be one that is secure, private, decentralized, and easy to use. It will be a solution that allows people to maintain their privacy while still being able to interact with others in the metaverse. 

Most importantly, it will be a solution that can be accepted and used by everyone. Only then can we hope to create a truly global identity system for the metaverse.

The bottom line on identity in the metaverse

The question of identity in the metaverse is a complex one, but it is an important issue that needs to be addressed. 

The challenges associated with creating an implementation that is secure, private and decentralized are significant, but they are not insurmountable. For one, it will be important to get buy-in from organizations that have a vested interest in the metaverse. These organizations can help to promote and support the adoption of identity standards. 

It is also important to keep in mind that the metaverse is still evolving, and the solution that is ideal today might not be ideal tomorrow. As such, it will be critical to have a flexible identity system that can adapt as the needs of the metaverse change. 

Ultimately, the goal should be to create an identity system that is both easy to use and secure. Only then can we hope to create a truly global identity system for the metaverse.

Daniel Saito is CEO and cofounder of StrongNode

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Why You Should Start a Business Only While You Have a Job



Opinions expressed by Entrepreneur contributors are their own.

Many people that I meet tell me that they dream of starting their own . I always ask them, “Then why don’t you?” They typically respond by saying that they have so many financial and personal responsibilities, that they can’t just quit their job to start a company, etc. Then I tell them my story …

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