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Challenges in the Indian Organic Market

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Organic food is a dilemma for most consumers because of its sheer complexity. How do consumers know this is truly organic? What is organic?

These are the questions that are thrown at us from every corner. Today, consumers are curious to know about the source and benefits of organic products. And a successful company is one that invariably addresses these doubts effectively.

The Indian organic market is real and is here to stay. 

The startup world itself is a challenge every moment; and, if you’ve chosen an organic startup, then you definitely must be brave. Startups and brave entrepreneurs have played a huge role in bringing about the change in the age-old farming industry.

But if you plan on joining the organic warriors of the startup world, these challenges should be on your checklist: 

Proof of your claims

Today, consumers are inquisitive about the benefits of organic products and need valid reasons to switch from their regular groceries to organic groceries. They prefer proof beyond certifications and logos.

Then it brings us to the great Indian paradox of PRICE! That is an inherent challenge for any organic food startup. Why should the consumers spend more on our products? The price point question is crucial for companies to address to gain the trust of the consumer.

Changing global parameters

Every country has its own set of rules about pesticide levels and testing procedures. There is no common globally recognised standard yet that makes it further difficult to scale up the business.

Even in India, the certification procedures and standards are constantly changing, keeping the organic entrepreneurs on their toes.

We believe agility and perseverance are essential while acquiring certifications. To further exacerbate, these certifications are not known to consumers. So educating them is our responsibility, which in itself is a mammoth task!

Brand building

Today, “brand building” is used casually by most entrepreneurs without really understanding the gravitas of building one. The ones who know the magnanimity indeed understand the consistent effort involved in building a brand.

While the digital world is bursting with new brands every second, how do we expect consumers to remember us? What are we doing differently? How are we communicating at every level with our consumers?

There is just so much pressure on organic produce to deliver. Sometimes miracles. To manage these expectations so as not to damage the brand is another challenge altogether. 

Finding answers to these questions will help you overcome most of the challenges you may face in the organic startup world. 

Supply chain

Just as easy the word sounds, supply chain functions are more complex. You will understand the complexity of supply chains when you have to consolidate at the farm level and correspondingly deliver to thousands of consumers across the nation.

Also, the supply chain is a costlier affair after the recent inflations post-COVID. Additionally, the shelf life of organic groceries is much lesser. That brings us to the crucial question of how to ace the supply chain challenges while building a just-in-time model for organic perishable products?

Money, Money, Money

Managing monetary resources is a significant challenge for every entrepreneur. Upfront payments, credits extended beyond date, working capital management, and ratios are just a few things we have to juggle with as entrepreneurs! Everyone in the leadership team needs to wear the CFO hat. We need to have numbers at our fingertips to make it successful.

While the above challenges may sound grim, they’re indeed exciting challenges, which keeps us entrepreneurs captivated. After all, what is our role, if not of fire-fighters?

The most enlivening part of the journey is that the organic startup world is just setting foot and the glorious phase of the organic world is yet to come. The more people who join this brigade, the more it will work in our (people, planet, and profit) favour.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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With Pickme, your neighbor can receive your packages for you • TechCrunch

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French startup Pickme has raised a $3.7 million (€3.5 million) funding round to build a new network of pick-up and drop-off points for e-commerce retailers and logistics companies. With Pickme, a customer can order something and let their neighbor receive the package directly. It’s something that many people already do, but with a more formal relationship. Customers can then collect the package later when they have time.

OneRagtime is leading the funding round with Founders Future, FrenchFounders, Kima Ventures and several business angels participating.

If you’re usually not a home during the day, chances are you get a lot of missed delivery notifications. That’s why many people choose to receive their packages to a pick-up point near their home.

Pick-up points tend to be regular stores that want to increase their revenue by becoming tiny logistics hubs. Popular pick-up point carriers in France include Mondial Relay, Relais Colis and La Poste’s Pickup division. Some of them also operate automated lockers.

These networks have been thriving for several reasons. In addition to a growing volume of online orders, peer-to-peer marketplaces like Vinted, eBay and Leboncoin have also been doing well.

Pick-up locations can also act as drop-off points. Delivery persons can collect outgoing packages as they hand off some packages. As a bonus, using pick-up points reduces CO2 emissions as delivery trips are shorter and more efficient.

Pickme wants to offer a third way. Instead of choosing between home delivery and a regular pick-up point, they could choose to get their packages delivered to their neighbor’s home.

So far, 96,000 people have created a Pickme account and the startup has signed partnerships with DHL, GLS, Colissimo and Geodis. Individuals decide when they are at home so that they can handle packages. They can also define a maximum limit of packages depending on the size of their home — for example, it can be 25 packages or 50 packages.

When a customer collects a package, the neighbor receives a bit of money (less than €1 per package). Right now, Pickme processes 30,000 packages per month. It competes with Welco, another startup with a similar positioning.

In dense urban areas, there are already plenty of retail stores that act as pick-up points. But startups like Pickme and Welco could be more useful in rural areas where there are fewer shops. Right now, 30% of Pickme’s network members live in rural areas.

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Down rounds are still rare by historical standards • TechCrunch

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If you thought that the recent venture capital market was tough, let me tell you about 2016, 2017, 2018, 2019 and 2020.

With the first week of December under our belts, we’re not too far away from the end of the year. And that means that 2022’s venture capital story has largely been written. It’s not a single narrative; instead, this year started on a high, with momentum from the monstrous 2021 funding period persisting into the new year. From that point, we’ve seen a slowdown accelerate into what some consider a downturn.


The Exchange explores startups, markets and money.

Read it every morning on TechCrunch+ or get The Exchange newsletter every Saturday.


Startups raised lots of capital this year. Less, yes, than last year, but more than in nearly any year in recent memory. It’s still a good time to build a tech upstart.

Does that perspective feel too sunny when we hear so much doom and gloom on Twitter regarding startup prospects in a more conservative investing climate?

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Howie Mandel gets a digital twin from DeepBrain AI

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Howie Mandel is stepping into the metaverse. DeepBrain AI has created a pretty realistic AI version of comedian and actor Mandel.

Deepbrain AI, based in South Korea and Palo Alto, California, calls its creation “AI Howie,” and it’s an interactive virtual human and digital twin for immersive and personalized fan experiences. AI Howie mentions VentureBeat and talks to me in the attached videos.

Unlike the “deepfakes” of Tom Cruise and other actors, the real Howie Mandel cooperated with DeepBrain AI to create the virtual human AI replica of the famous comedian, actor, host, and technology enthusiast. We used “virtual Paris” AI character at our recent MetaBeat event in San Francisco.

“I am equally thrilled, excited, and terrified to finally have the ability of showing up and doing things without going anywhere or doing anything,” said Mandel, in a statement. “Thank you, DeepBrain.”

DeepBrain AI applies deep learning technology to create hyper-realistic virtual humans through its AI Studios and the AI Human platforms. These virtual humans are digital twins of the real person, with the same appearance, voice, gestures, and subtle mannerisms. The AI Studios platform enables script-to-video software that synthesizes dynamic video content in seconds, producing the quickest and most
realistic AI-generated videos. The script-to-video editor makes it easy for customers to select a model and then make it say something based on a script. Within a minute or so the video is made.

This is a powerful communication and marketing tool for celebrities, professional athletes, news anchors, and even politicians. Before working with Howie Mandel, the DeepBrain AI team created digital twins of Premier League soccer superstar Son Heung-Min, multiple news anchors across Asia, and South Korean president Yoon Suk-yeol.

Joe Murphy, business development manager for DeepBrain AI, said in an interview with VentureBeat that the virtual Howie is a conversational model that you pepper with questions. DeepBrain AI designs and develops these virtual humans for the purpose of creating digital twins (like Howie Mandel), digital people, and avatars.

It takes about four weeks of machine learning work to create a Howie Mandel digital twin.

“We create models of real people,” Murphy said. “We also have completely synthetic virtual humans. That is what we’ll call digital people. And then avatars are just the basic Roblox type of avatars. But where our technology comes in with the digital twins is we go through a deep learning process to clone the person’s voice, their mannerisms, their face, the way their eyes move, the way their lips move.”

He added, “So we create what we call the digital twin of the real person with all the uniqueness of that person. Our mission is to use this technology that we’ve developed throughout Asia and bring it to America.”

In addition to the script-to-video capabilities, the company provides fully conversational experiences with its AI Human software. The AI Human solution enables fans to interact and engage with AI Howie by simply asking questions. For example, when asked, “What was your favorite act on AGT this season?” the AI Howie model responds in real-time to support interactive, fun, and engaging fan experiences.

AI Humans are available within mobile apps, web browsers, or voice-activated kiosks.

“Our vision is to humanize digital experiences and empower creative teams to generate immersive content at scale,” said Eric Jang, DeepBrain AI CEO. “Working with Howie Mandel was a fun experience, and we are excited to see how the AI Howie collaboration will connect with his fans worldwide.”

DeepBrain AI, (formerly Moneybrain), a conversational AI startup based in Seoul, South Korea, has raised $44 million in a series B round led by Korea Development Bank at a post-money valuation of $180 million. The company started in 2016 and it has raised $54 million to date. The company has 130 employees.

The AI is being used for AI news anchors in South Korea and China at four different television networks. The networks flag that the anchor is an AI avatar so that no one gets confused.

The real Howie Mandel spent about a day shooting video with DeepBrain AI.

While multiple companies are working on virtual humans, DeepBrain AI’s avatars are hyperrealistic. One of Asia’s largest insurance companies is also using it, as is a “brand ambassador” for a soccer team.

“When we worked with Howie Mandel, we went down to his studio in Los Angeles, we provided a script, and fed our training data into our neural network,” Murphy said.

It took about a day to do a video shoot with Mandel and about three to four weeks of machine learning time on the computers to generate the first AI model.

Back in January, DeepBrain AI opened its office in Palo Alto, California, and it is talking to partners in Silicon Valley and the rest of the U.S. Over time, Murphy said that the hope is to create AI avatars in realistic 3D for the metaverse. In South Korea, kiosks are appearing in places like banks with both 2D avatars and 3D avatars.

Over time, Murphy said the avatars have gotten better at mannerisms, lip sync, and subtle gestures. The speed of real-time responses in conversations has also gotten faster. The company is talking about doing more with game companies and major brands.

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