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4 Ways Readers Have Adapted To Filter Out Irrelevant Content



Only quality content is king. The rest is a court jester, distracting the audience but failing miserably to entertain or inform it.  The internet features a proliferation of content, but not all of it is relevant to those who find it. Savvy readers have become wise to both irrelevant content and how to deal with it.

We live in a world where people seek instant gratification. Readers are told how many minutes it will likely take them to consume an online article, and when that amount might be too daunting, they’re given a TL;DR. And that’s just for content they’ve already decided they’re interested in! When it’s not, readers, including me, have found ways to filter out irrelevant material. Here are four of them.

1. They Have Become Contradictory Searchers

These days, most internet searchers are loath to scroll through pages of search results to find the most relevant links. That’s why the first page of a Google search captures 71%-92% of clicks of clicks and page two, just 6%.

Yet irrelevant content creates a bit of a Catch-22. Readers who have adapted to not finding what they’re seeking on page one may begin going higher in the page count. As they do, companies sense they have opportunities to create even more content—relevant or not—hoping they’ll be found if readers begin taking a deeper dive.

Businesses can do better. Search engines change algorithms hundreds of times a year to help quality content rise to the top. Businesses need to keep up with algorithm adjustments and focus on creating high-quality content that will land on page one.

Lowered expectations yields a rise in contradictory search behavior. When readers approach a search anticipating irrelevant content, businesses shouldn’t be surprised at this response. If they will make a concerted effort to raise the bar for their content, though, they just might raise their readers’ expectations as well.

2. They Have Learned to Navigate It

If irrelevant content creates a Catch-22, keywords create a chicken-or-egg quandary. Do you use keywords relevant to your product in your content? Or do you create your content based on keywords found using Google’s keyword tool? It’s your target audience that should be driving this decision.

Readers have figured out how keywords affect their search results. One recent analysis of keywords used on Google found that nearly 92% of search terms are long-tail keywords. However, those searches accounted for only slightly more than 3% of search volume.

When that long-tail search yields a multitude of irrelevant results, readers will shorten it trying to get more concentrated ones. Some will use that autocomplete prediction list that pops up under the Google search box. The tool uses information specific to the reader, such as past search history and the language and location of the query.

Businesses should use simpler, more focused keywords and avoid a broad match keyword strategy. Sure, the volume of searches using broad terms is greater, but that just means a higher number of readers are frustrated by the irrelevant content they find. Companies should create higher-quality content that steers readers to finding them on the first page of their query results.

3. They Take Shortcuts

The vast majority of the time, humans will take a shortcut if it’s available. We want what we want, and we want it now. Readers searching for relevant content and not finding it are even more likely to use hacks that shorten the process.  

When search results come up, readers may hit “Command (or Control) + F” to highlight their keyword without having to read every result as they scroll down. If they take a site-specific shortcut, such as “site: website name + search term,” only results for that site will appear first. Readers can also use quotation marks around specific words, which means the search finds those specific words in that order first.

It’s obvious that your content will likely be buried in search results when readers take these shortcuts. You can’t blame them for taking them, but you can do something about it.

An intuitive digital marketing strategy should keep a company’s content prioritized. In turn, readers will find the company’s relevant content high in a search, increasing readership and the number of potential customers. That could help them eschew the shortcuts and enjoy a fruitful journey instead.

4. They Are Going Incognito

To avoid the distraction of getting search results based on predictive elements, readers are going incognito on Google. This offers an easy way to prevent the algorithm from offering results based on previous search history. It’s kind of like getting a new identity with every query.

A simple “Ctrl + Shift + N” in Windows is all it takes to stop the browser from storing a reader’s browsing history, cookies and information entered on forms, such as an email address or phone number. So why do people searching for relevant content feel like they have to go dark to do it?

The more often readers find relevant content on page one of their search results, the more likely they are to search overtly. It’s up to businesses to create the relevant content that keeps them out in the open by repeatedly giving them what they want.

To make their content relevant, businesses need to develop content that addresses readers’ concerns, answers their questions, solves their problems and engages them authentically. They also need content strategies that pivot as those concerns, questions and problems change. If your content says, “I see you,” your readers may come out of the shadows.

Search results connected to nothing readers are searching for has motivated them to adapt in a desperate effort to find what they are seeking. Those of us who create content have only ourselves to blame. As a result, only we can fix it by giving readers what they want when they want it. And they want it now.

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Identity in the metaverse: Creating a global identity system



With the advent of the metaverse, the need for a global identity system has become apparent. There are many different ways to create an identity in the metaverse, but no single system is universally accepted. 

The challenge is usually two-fold: first, how to create an identity that is accepted by all the different platforms and services in the metaverse, and second, how to keep track of all the different identities a person may have.

There are many proposed solutions to these challenges, but no clear consensus has emerged. Some believe that a single, global identity system is the only way to ensure interoperability between different platforms and services. Others believe that multiple identities are necessary to allow people to maintain their privacy and security.

The debate is ongoing, but it is clear that the need for a global identity system is becoming more urgent as the metaverse continues to grow.


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In this article, we will explore the various options for creating a global identity system in the metaverse. We will discuss the pros and cons of each option, and try to identify the best solution for the future.

Option 1: A single global identity

The simplest solution to the problem of identity in the metaverse is to create a single, global identity system. This would be a centralized system that would be responsible for managing all identities in the metaverse. 

The advantages of this approach are obvious: It would be much easier to keep track of identities, and there would be no need to worry about different platforms and services accepting different identities. In addition, a centralized identity system would allow for better security and privacy controls, as well as the ability to track identity theft and fraud.

However, this approach also has several disadvantages. First, it would be very difficult to create a global identity system that is accepted by everyone. Also, a centralized system would be vulnerable to attack and could be used to track people’s movements and activities. Third, it would be difficult to protect the privacy of users in a centralized system.

Option 2: Multiple identities

Another solution to the problem of identity in the metaverse is to allow each person to have multiple identities. This would mean that each person could have one or more identities that they use for different purposes. 

One of the main advantages of this approach is that it would allow people to maintain their privacy and security. Each person could choose which identity to use for each situation, and they would not have to worry about their entire identity being exposed. In addition, this approach would be more resilient to attack, as it would be much harder to take down multiple identities than a single one.

The limitations of such an approach would be that it could be difficult to keep track of all the different identities, and there would be no guarantee that different platforms and services would accept all of them. In addition, multiple identities could lead to confusion and could make it more difficult for people to build trust with others.

Option 3: A decentralized identity system

A third solution to the problem of identity in the metaverse is to create a decentralized identity system. This would be an identity system that is not controlled by any one centralized authority but rather is distributed among many different nodes. 

This might seem like the ideal approach, since decentralization is a common theme in the metaverse. However, there are still some challenges that need to be overcome. For instance, it would need to be ensured that all the different nodes in the system are properly synchronized and that the system as a whole is secure. In addition, it might be difficult to get people to adopt such a system if they are used to the more traditional centralized approach.

One solution would be to get the nodes in the system to be run by different organizations. This would help to decentralize the system and make it more secure. Another advantage of this approach is that it would allow different organizations to offer their own identity services, which could be more tailored to their needs.

Another would be to incorporate an edge computing solution into the system. This would allow for more decentralized processing of data and could help to improve performance. It would also make the system more resilient to attack since there would be no centralized point of failure.

The best solution for the future of identity in the metaverse is likely to be a combination of these approaches. A centralized system might be necessary to provide a basic level of identity services, but it should be supplemented by a decentralized system that is more secure and resilient. Ultimately, the goal should be to create an identity system that is both easy to use and secure.

The ideal identity standards of the metaverse

Now that we have explored the various options for identity in the metaverse, we can start to identify the ideal standards that should be met by any future global identity system. 

It is no easy task to create a global identity system that meets all of the criteria, but it is important to strive for an ideal solution. After all, the metaverse is still in its early stages, and the decisions made now will have a lasting impact on its future. 

Current iterations of the metaverse have used very traditional approaches to identity, but it is time to start thinking outside the box. The ideal solution will be one that is secure, private, decentralized, and easy to use. It will be a solution that allows people to maintain their privacy while still being able to interact with others in the metaverse. 

Most importantly, it will be a solution that can be accepted and used by everyone. Only then can we hope to create a truly global identity system for the metaverse.

The bottom line on identity in the metaverse

The question of identity in the metaverse is a complex one, but it is an important issue that needs to be addressed. 

The challenges associated with creating an implementation that is secure, private and decentralized are significant, but they are not insurmountable. For one, it will be important to get buy-in from organizations that have a vested interest in the metaverse. These organizations can help to promote and support the adoption of identity standards. 

It is also important to keep in mind that the metaverse is still evolving, and the solution that is ideal today might not be ideal tomorrow. As such, it will be critical to have a flexible identity system that can adapt as the needs of the metaverse change. 

Ultimately, the goal should be to create an identity system that is both easy to use and secure. Only then can we hope to create a truly global identity system for the metaverse.

Daniel Saito is CEO and cofounder of StrongNode

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How to Eliminate Scheduling Inefficiencies in Your Business



What do salons, consultancies, and home service providers all have in common? This question may seem like the prime setup for a joke, but there’s no punchline to look forward…

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Why You Should Start a Business Only While You Have a Job



Opinions expressed by Entrepreneur contributors are their own.

Many people that I meet tell me that they dream of starting their own . I always ask them, “Then why don’t you?” They typically respond by saying that they have so many financial and personal responsibilities, that they can’t just quit their job to start a company, etc. Then I tell them my story …

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Related: How to Use Your Current Job to Start Your Next Business

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